麥克利學(xué)院

大學(xué):

藝術(shù):

中學(xué):

專(zhuān)業(yè):

麥克利學(xué)院-廣告與媒體學(xué)士學(xué)位

Bachelor of Advertising & Media(本科)

專(zhuān)業(yè)概況

在這里學(xué)什么?

This course covers creative process, design, art direction and copywriting, account management, marketing, media planning and digital production with the things you’ll need to know before you enter the job market. In addition, featured elective units allow you to pursue unique specialisations within the advertising and media field.

You graduate with a portfolio that includes print and digital ads, radio and tv commercials, podcasts, digital photo and video projects, social media campaigns, and marketing and media reports. The faculty’s student-run advertising blog, AdBare, provides an opportunity for you to showcase your work.

How you’ll learn

Designed and taught by industry professionals, this course focuses on innovative practices and project-based learning. Small classes feature personalised teaching that nurtures your unique strengths. You will put your learning into practice through Macleay’s mentored internship program in order to build your professional networks and experience what it’s really like to work in an advertising or media agency.

Potential job opportunities

  • Account Manager
  • Brand Strategist
  • Copywriter
  • Art Director
  • Social Media Coordinator
  • Digital Designer
  • Media Coordinator
  • Communications Coordinator
  • Digital Marketing Coordinator
  • Producer

所屬院系

中國(guó)學(xué)生入學(xué)要求

為來(lái)自中國(guó)的學(xué)生設(shè)計(jì)

Applicants with Recent Secondary Education (within the past two years): Secondary Education Applicants must have completed an Australian Senior Secondary Certificate (Year 12) equivalent qualification within the last two years. Applicants with Vocational Education & Training (VET) Study: To gain entry to the Bachelor of Business, VET Applicants must have completed a relevant VET qualification at Certificate IV level or higher within the last five years. All applicants must present evidence of their VET qualification(s) and academic results. Applicants with Higher Education Study: To gain entry to the Bachelor of Business, Higher Education Applicants must have undertaken a relevant tertiary qualification within the last five years. All Higher Education Applicants must present evidence of their qualification(s) and academic results. English Language requirements: IELTS Band Score: 6.0; Cambridge CAE Range: 52-57; Pearson Academic Range: 48-52; TOEFL IBT Range: 60-78.

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課程信息

學(xué)制:全日制(3 年)

學(xué)費(fèi):A$20,000.00 (¥ 99,956) /年

開(kāi)學(xué)時(shí)間:2022六月28日, 2022十月25日

申請(qǐng)截止日期:

留學(xué)地點(diǎn):Sydney CampusLevel 2, 28 Foveaux Street,SURRY HILLS,New South Wales,2010, SYDNEY, Australia

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