馬努卡理工學(xué)院

Programme highlights

Are you ready to launch a creative career in marketing?

Develop your marketing ideas and people skills with MIT. You will get hands-on experience with a sales and marketing project for a real business. Learn what drives consumer behaviour in the New Zealand and international markets. Develop skills in reaching and selling to specific audiences.

When you graduate, you will be ready for a range of strategic and creative marketing roles. Your career could take you to consultancy or market research, or even public relations.

Fast-track your programme of study to graduate sooner

Your work experience or previous tertiary study may count towards achieving your qualification. Our Recognition of Prior Learning (RPL) programme is designed for those who already have the on-the-job skills and knowledge, but want to take their career to the next level with a qualification.

Career opportunities

Depending on your personal strengths, a Bachelor of Applied Management (Sales and Marketing) can lead to face-to-face sales roles, marketing strategy or creative work or marketing management. Your career could take you to consultancy or market research, or even public-relations roles.

Programme structure

When planning your degree, remember that not all courses are available each quarter. You must check the programme structure below, the pre-requisites, electives and availability of your chosen courses in advance.

You will need to complete 13 compulsory courses, five elective courses and the courses from your chosen major (360 credits):

Compulsory courses

Level 5

181.519 Professional Communication (15 credits)

311.537 Introduction to Accounting (15 credits)

323.510 Commercial Law (15 credits)

341.571 Business Heritage, Culture and Sustainability (15 credits)

341.576 Management (15 credits)

341.582 Managing Operations (15 credits)

351.515 Introduction to Marketing (15 credits)

371.514 Economics (15 credits)

Level 6

341.628 Applied Management (15 credits)

341.629 Research Methodology (15 credits)

Level 7

341.752 Co-operative Education Project (equivalent to four courses) (60 credits)

351.725 International Marketing (15 credits)

351.726 Strategic Marketing (15 credits)

Elective courses

In addition, for each major you must select five other elective courses (a total of 75 credits). If you are doing a double major you will not be able to take elective courses, you will need to take five courses from your other major.