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新加坡PSB學(xué)院

新加坡PSB學(xué)院-商業(yè)和市場營銷榮譽(yù)文學(xué)學(xué)士學(xué)位

Bachelor of Arts with Honours in Business and Marketing(本科)

院校名稱新加坡PSB學(xué)院
院校排名N/A

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專業(yè)概況
所屬院系
中國學(xué)生入學(xué)要求
課程信息

專業(yè)概況

在這里學(xué)什么？

This business and marketing degree course brings together the twin disciplines of business and marketing. Students will learn about accounting for business managers, digital marketing, marketing research, and responsible business strategy and understand how they are being applied in today’s business world.

Career Opportunities

Graduates may choose to pursue a future (but not limited to) in these departments/industries:

Business Development & Consultancy
Business Operations
Digital Marketing & E-commence
Entrepreneurship
Management
Public Relations & Corporate Communications

Modules

Academic Year 1

Marketing Research I
Marketing Principles and Practice
Academic Study Skills
Communications for Marketing and Advertising
Organising for Business
Accounting for Business Managers
Academic Writing: Developing Critical Thinking Skills

Academic Year 2

Marketing Research II
Contemporary Issues in HR Service Delivery
Digital Marketing
Career Preparation
Effective Communication Skills II
Marketing Management
Managing Business

Academic Year 3

Advanced Marketing Study (Project)
Brand and Corporate Communications
Global Marketing
Corporate Marketing Strategy
Contemporary Marketing Issues
Innovation and Change

The delivery of modules is subject to change and may not follow the sequence as shown above.

Mode of Assessments

Assessments include assignments, tests, projects, and final examinations.

Graduation Requirements

Upon successful completion of all required modules, students will be awarded the Bachelor of Arts with Honours in Business and Marketing from Coventry University.

所屬院系

進(jìn)入哪個(gè)院系學(xué)習(xí)？

School of Business and Management

中國學(xué)生入學(xué)要求

為來自中國的學(xué)生設(shè)計(jì)

Applicants must have Diploma from PSB Academy, or equivalent. English Language requirements: IELTS with an overall score of 6.0 (with no sub-band less than 6.0); TOEFL Paper-based Test - a minimum overall score of 550 with a score of 5 or more in the Test of Written English; TOEFL Internet-based Test - a minimum overall score of 60 with a minimum for SLR 18; W 22.

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課程信息

學(xué)制：全日制(28 個(gè)月)

學(xué)費(fèi)：SG$32,356.80 (￥ 157,251) /年

開學(xué)時(shí)間：2022七月26日, 2022十一月22日

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留學(xué)地點(diǎn)：PSB AcademyCity Campus,Marina Square, 6 Raffles Blvd, #03-200,039594, Singapore

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