新加坡管理學(xué)院

The Bachelor of Arts (Honours) Marketing is developed and awarded by the University of Stirling, UK.

Marketing is at the centre of what businesses do. It helps organisations work out how they can identify and satisfy customer needs using strategic thinking, business acumen and carefully designed communications. In a digital age of 24/7 connectivity, students need to be prepared for the rapidly shifting landscape of marketing, while still exploring the timeless truths that have always underpinned the discipline. Students will comprehend how appropriate marketing strategies with a digital focus are developed within a changing environment to meet various business, marketing and stakeholder demands, as well as the use of relevant communication and information technologies for application in business and marketing.

The BA (Hons) Marketing is accredited by the Chartered Institute of Marketing (CIM) and the digital focus of the course allows our students to gain the CIM Certificate in Professional Digital Marketing.

Programme Objective

The programme aims to develop:

A critical understanding of business and marketing from both academic and practitioner perspectives;

An in-depth and balanced comprehension of the theoretical foundations of marketing alongside current and emerging practitioner applications, including marketing decisions, consumer behavior and market research methods; and

A critical understanding of the impact of sustainability, stakeholder management, ethics and risk management on marketing decisions and performance.

Further Education

Graduates can apply for Stirling’s taught postgraduate programmes.

Career Prospects

A degree in Marketing with a digital focus is becoming highly valuable and can become your key to a specialised marketing career or a more general management career in a wide range of public, private and voluntary sectors. You’ll acquire a comprehensive range of analytical, problem-solving and professional skills which are increasingly valued in industry, commerce, education, government and non-profit making organisations.

The degree opens doors to a wealth of job opportunities for graduates as the range of promotional outlets and techniques available to businesses continues to evolve. Graduates have become successful in roles such as Digital Marketing Manager, Marketing Executive, Sales Executive, etc.