邦德大學(xué)

The top skills that employers seek are rapidly shifting, requiring graduates to gain flexible skills and knowledge, and be adaptable in a changing work environment. Stand-out with a broad understanding of multiple majors across various disciplines or specialised understanding with a double major in a select. Bond's Bachelor of Arts allows students to choose from numerous majors to tailor their experience and potential career prospects.

Students are able to enjoy exploring the ever-changing hub of the Gold Coast and advance into the next chapter of their career sooner with Bond’s accelerated degrees.

Key features

Experience interdisciplinary studies and expand your knowledge base
Choose from a vast array of majors or specialise your studies with a double major
Tailor your degree based on your interests and career ambitions

Professional Outcome

The Bachelor of Arts program provides students with not only a strong, but a broad set of skills essential to all professions no matter what the chosen career.

Advertising Design & Production

This Double Major in Advertising Design & Production allows you to examine the dynamic world of advertising from both sides of the creative process: the agency concept design side and the production house creation side. You will explore how advertising agencies conceptualise advertising strategies and designs, as well as how production companies turn these ideas into engaging and effective advertising executions. By bringing together the cross-disciplinary worlds of advertising and film and television production you will not only learn how to develop creative ideas for an advertising commercial, but also how to make one. With this unique dual skill set of concept design and film and television production you will be well-prepared for a broad range of employment opportunities within the creative industries and beyond.

The major comprises of six (10) required subjects and two (2) electives from either ADVT, FITV or Digital Media discipline areas.

Required subjects (10):

• Advertising, Copywriting and Direct Response
• Cinematography Style and Design
• Creativity and Ideation in Advertising and Marketing Communication
• Digital and Experiential Advertising
• Image, Photography and Visual Design
• Introduction to Advertising
• Screen Editing
• Sound Production and Design
• Television Commercials and Music Videos
• Understanding Audiences and Media in Advertising

Electives (2):

• From either ADVT, FITV or Digital Media discipline areas.

Mode

On Campus and Remote

Due to current travel restrictions, this program will temporarily be delivered using a mixture of on-campus, remote and multi-modal classes to support and engage all students, from all parts of the world.

The January semester for this program will be delivered in a multi-modal format, with classes designed to support and engage all learners. Whether they’re on campus or abroad, all students will be able to access Bond’s exceptional and personalised learning experience through dynamic and interactive lectures, tutorials, seminars, workshops and lab sessions.