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亞洲理磚國(guó)際學(xué)院

亞洲理磚國(guó)際學(xué)院-伯明翰城市大學(xué)商業(yè)(市場(chǎng)營(yíng)銷)(榮譽(yù))文學(xué)士

BA (Hons) in Business (Marketing), Birmingham City University(本科)

院校名稱亞洲理磚國(guó)際學(xué)院
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課程信息

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Overview

This course is designed to provide you with critical and reflective understanding of marketing strategies and management approaches, and their relevance in contemporary business globally.

You will be exposed to core and emerging key business principles, concepts and applications across a comprehensive spectrum of disciplines while developing an in-depth understanding of marketing practices and its role in achieving organisational goals.

This complementary blend of knowledge, skills and abilities will enable you to add value to any organisation and perform confidently in an increasingly globalised and digitised business environment.

This course is designed to integrate a deep understanding of the subject matter with the development of key skills and competencies needed, allowing you to adapt to a rapidly changing, dynamic and competitive global marketplace. Upon completion, you will be able to:

Demonstrate in-depth knowledge of complex modern business concepts, functions and procedures as well as contemporary issues and challenges.
Demonstrate an understanding of and the ability to apply classical and contemporary principles of marketing within business planning.
Apply their understanding of different domains of knowledge and perspectives in the study and practice of marketing and communications in a domestic and international context.
Demonstrate intellectual and transferable skills, especially those relevant to the practice of marketing, including analytical, critical, individual and team skills.
Apply knowledge of business concepts and functions in an integrated manner and appreciate new and emerging ideas and trends affecting the marketing industry.

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中國(guó)學(xué)生入學(xué)要求

為來自中國(guó)的學(xué)生設(shè)計(jì)

Applicants must have 2 'A' Level / STPM Principals or Recognised Diplomas or Degrees.

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課程信息

學(xué)制：全日制(3 年)-在多地學(xué)習(xí)

學(xué)費(fèi)：

開學(xué)時(shí)間：2022九月, 2022一月

申請(qǐng)截止日期：

留學(xué)地點(diǎn)：Brickfields Asia collegeKL Campus,No.68, 2nd Floor, Jalan Tun Sambanthan,BRICKFIELDS,Wilayah Persekutuan Kuala Lumpur,50470, Malaysia

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