亞洲理磚國(guó)際學(xué)院

大學(xué):

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中學(xué):

專(zhuān)業(yè):

亞洲理磚國(guó)際學(xué)院-諾森比亞大學(xué)市場(chǎng)營(yíng)銷(xiāo)管理商業(yè)(榮譽(yù))文學(xué)士

BA (Hons) in Business with Marketing Management, Northumbria University(本科)

專(zhuān)業(yè)概況

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Overview

This course is designed to provide you with a critical and reflective understanding of marketing strategies and management approaches, and its relevance in contemporary business globally.

You will be exposed to core and emerging key business principles, concepts and applications across a comprehensive spectrum of disciplines while developing an in-depth understanding of marketing practices and its role in achieving organisational goals.

This complementary blend of knowledge, skills and abilities will enable you to add value to any organisation and perform confidently in an increasingly globalised and digitised business environment.

Learning Outcomes

This course is designed to integrate a deep understanding of the subject matter with the development of key skills and competencies needed, allowing you to adapt to a rapidly changing, dynamic and competitive global marketplace. Upon completion, you will be able to:

  • Demonstrate in-depth knowledge of complex modern business concepts, functions and procedures as well as contemporary issues and challenges.
  • Understand the role of marketing in business and explore the impact of marketing on society, industry and the natural environment.
  • Plan, implement, monitor and evaluate advanced communication and marketing strategies for organisations that operate in complex environments.
  • Apply their understanding of different domains of knowledge and perspectives in the study and practice of marketing and communications in a domestic and international context.
  • Apply knowledge of business concepts and functions in an integrated manner and appreciate new and emerging ideas and trends affecting the marketing industry.

所屬院系

中國(guó)學(xué)生入學(xué)要求

為來(lái)自中國(guó)的學(xué)生設(shè)計(jì)

Applicants must have 2 'A' Level / STPM Principals or Recognised Diplomas or Degrees.

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課程信息

學(xué)制:全日制(3 年)-在多地學(xué)習(xí)

學(xué)費(fèi):

開(kāi)學(xué)時(shí)間:2022六月, 2022九月, 2022一月

申請(qǐng)截止日期:

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