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亞洲理磚國際學(xué)院

亞洲理磚國際學(xué)院-伯明翰城市大學(xué)市場營銷(數(shù)字)(榮譽(yù))文學(xué)士

BA (Hons) in Marketing (Digital), Birmingham City University(本科)

院校名稱亞洲理磚國際學(xué)院
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課程信息

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Overview

Digital technology has revolutionised the marketing landscape and employers from all sectors of business are seeking out graduates with digital marketing skills in an endeavour to facilitate this knowledge base within their organisations.

This course focuses on the important issue of application and how to use digital media strategically. During this course, you will learn the skills you need to become a qualified marketing professional along with an array of modern marketing principles.

Upon completion of this course, you will be able to:

Understand the major theories, principles, concepts of marketing.
Apply practices of marketing within a wider business context
Use acquired marketing knowledge and transferable skills within a defined marketing environment.
Differentiate between a range of marketing strategies for digital marketing platforms
Utilise principles of marketing practice in an operational context
Effectively communicate and present information, arguments and analysis in a variety of forms.
Utilise marketing knowledge, understanding and skills to critically evaluate and formulate evidence-based arguments and identify solutions to digital marketing problems.
Utilise and apply professional and academic skills to create and justify compelling digital marketing solutions.

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中國學(xué)生入學(xué)要求

為來自中國的學(xué)生設(shè)計

Applicants must have 2 'A' Level / STPM Principals or Recognised Diplomas or Degrees.

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課程信息

學(xué)制：全日制(3 年)-在多地學(xué)習(xí)

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開學(xué)時間：2022六月, 2022九月, 2022一月

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留學(xué)地點(diǎn)：Brickfields Asia collegeKL Campus,No.68, 2nd Floor, Jalan Tun Sambanthan,BRICKFIELDS,Wilayah Persekutuan Kuala Lumpur,50470, Malaysia

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