亞洲理磚國際學院

Overview

This course is a specialist degree that provides a solid grounding in the main management disciplines with a chance to specialise in marketing, allowing you to examine how customers and consumers behave, how markets function and evolve and how firms interact with these markets.

You will be exposed to core and emerging key business principles, concepts and applications across a comprehensive spectrum of disciplines while developing an in-depth understanding of marketing practices and its role in achieving organisational goals.

This complementary blend of knowledge, skills and abilities will enable graduates to add value to any organisation and perform confidently in an increasingly globalised and digitised business environment.

Learning Outcomes

This course is designed to integrate a deep understanding of the subject matter with the development of key skills and competencies needed, allowing you to adapt to a rapidly changing, dynamic and competitive global marketplace. Upon completion, you will be able to:

• Demonstrate in-depth knowledge of complex modern business concepts, functions and procedures as well as contemporary issues and challenges.
• Understand the role of marketing in business and explore the impact of marketing on society, industry and the natural environment.
• Demonstrate an understanding of and the ability to apply classical and contemporary principles of marketing within business planning.
• Plan, implement, monitor and evaluate advanced communication and marketing strategies for organisations that operate in complex environments.
• Demonstrate intellectual and transferable skills, especially those relevant to the practice of marketing, including analytical, critical, individual and team skills.
• Apply knowledge of business concepts and functions in an integrated manner and appreciate new and emerging ideas and trends affecting the marketing industry.