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亞洲理磚國際學(xué)院

亞洲理磚國際學(xué)院-伯明翰大學(xué)學(xué)院市場營銷管理(榮譽(yù))文學(xué)士

BA (Hons) in Marketing Management, University College Birmingham(本科)

院校名稱亞洲理磚國際學(xué)院
院校排名N/A

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專業(yè)概況
所屬院系
中國學(xué)生入學(xué)要求
課程信息

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Overview

The Marketing Management degree gives you the business and marketing theory as well as the practical experience you need to succeed in this demanding field. You will gain a thorough grounding in marketing principles, creativity and innovation and the necessary business ready skills sought by employers.

Marketing is a dynamic business and social media and e-commerce have transformed the way many service sector companies manage their marketing approach. Trained professionals with proven e-marketing skills are in-demand within both online and high street businesses. It will allow you to develop and demonstrate technical, creative, supervisory and managerial skills in preparation for a career in marketing management.

Learning Outcomes

This course is designed to integrate a deep understanding of the subject matter with the development of key skills and competencies needed, allowing you to adapt to a rapidly changing, dynamic and competitive global marketplace. Upon completion, you will be able to:

Re-imagine trends, build brands, find fame, add value, optimise content, disrupt behaviors and monetise ideas across a range of media, platforms and channels.
Understand the role of marketing in business and explore the impact of marketing on society, industry and the natural environment.
Plan, implement, monitor and evaluate advanced communication and marketing strategies for organisations that operate in complex environments.
Apply their understanding of different domains of knowledge and perspectives in the study and practice of marketing in a domestic and international context.
Apply knowledge of business concepts and functions in an integrated manner and appreciate new and emerging ideas and trends affecting the marketing industry.

所屬院系

中國學(xué)生入學(xué)要求

為來自中國的學(xué)生設(shè)計(jì)

Applicants must have 2 'A' Level / STPM Principals or Recognised Diplomas or Degrees.

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課程信息

學(xué)制：全日制(3 年)-在多地學(xué)習(xí)

學(xué)費(fèi)：

開學(xué)時(shí)間：2022六月, 2022九月, 2022一月

申請截止日期：

留學(xué)地點(diǎn)：Brickfields Asia collegeKL Campus,No.68, 2nd Floor, Jalan Tun Sambanthan,BRICKFIELDS,Wilayah Persekutuan Kuala Lumpur,50470, Malaysia

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