布魯內(nèi)爾大學(xué)

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布魯內(nèi)爾大學(xué)-企業(yè)品牌管理碩士

Corporate Brand Management MSc(碩士)

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Overview

In today’s business landscape, brand is everything. But what exactly is brand and how do we manage it for the best possible outcome? Brunel’s Corporate Brand Management MSc examines the importance of branding, corporate identity, image and reputation.

You will study a wide-range of brands (e.g. product, service, personal, company) from a variety of cultures and sectors (private, public and not-for-profit) including start-ups, SMEs, and multinationals. You will also study how corporate branding is key to an organisation’s overall marketing strategy.

Brunel Business School was the first school to introduce a specialised MSc in corporate brand management back in 2007. The Corporate Brand Management MSc is taught by an enthusiastic team including Professor John M.T. Balmer, who is highly regarded in the corporate brand domain, as well as renowned brand specialists Dr Sharifah Alwi and Dr Yousra Asaad, amongst others.

Careers and your future

Putting your learning into practice through our six to twelve or year-long work placement options, as well as the opportunity to study for your CIM Certificate in Professional Marketing alongside your degree will give you a career boost when entering the graduate world.

Graduates of this degree can look forward to a wide range of career opportunities within a variety of sectors. In particular this degree will help prepare you for roles in: Brand Management; Brand Marketing; Corporate Communications; Advertising and PR.

Some of the well-known names who value Brunel Corporate Brand Management graduates include British Airways, London Borough of Harrow (Local Council), Amer Sports, Street Market Ltd, Radley Yeldar, L'Oreal, Brand Union, McCann Ericson, OWL, Grey Group, The Daily Mail Group.

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Brunel Business School

中國(guó)學(xué)生入學(xué)要求

為來(lái)自中國(guó)的學(xué)生設(shè)計(jì)

As a guideline and depending on the programme you apply for, we require the following grades from a recognised Chinese institution: A UK 2:1 (Second Class Upper) which is equivalent to a bachelor degree with a minimum score of 75% - 80%; A UK 2:2 (Second Class Lower) which is equivalent to a bachelor degree with a minimum score of 70% - 75%. Grades may vary depending upon the course chosen. In general, our courses ask for an English level of between IELTS 6.0 and 7.0 or equivalent. Some courses will have higher requirements (and will require you to also reach minimum sub-scores).

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課程信息

學(xué)制：全日制(16 個(gè)月)全日制(1 年)

學(xué)費(fèi)：￡17,875.00 (￥ 161,409) /年

開(kāi)學(xué)時(shí)間：2022九月20日

申請(qǐng)截止日期：

留學(xué)地點(diǎn)：Brunel University LondonKingston Lane,Uxbridge,Hillingdon,UB8 3PH, England

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