香港城市大學(xué)

This major aims to train students to be professionals in the digital television and broadcasting industry. It puts students on the forefront of broadcasting technology and enables them to learn a broad range of digital media skills and provides them with knowledge on a broad range of concepts, content, forms, trends and technologies. It develops and extends students’ creative potential and nurtures their entrepreneurial expertise in such a way that encourages them to explore, discover and present unique peculiarities of social realities. It prepares graduates to take up the artistic, innovative, technological and management roles in relation to media carried through various channels, including terrestrial airwaves, satellite, cable, CCTV, the Internet, and mobile platforms.

This major trains students to be internationally oriented professionals with the knowledge and integrated skills to succeed in the media and communication sectors, particularly the rapidly expanding digital television and broadcasting industry, the advertising and marketing industry, the telecommunications industry and the content and creative sector of the IT industry. Graduates are well positioned to entering a wide range of careers in these industries.

During their undergraduate studies, students have many opportunities to travel abroad on study trips, student exchanges and overseas internships. Graduates also have a successful record of rapid employment after graduation, entering a wide range of professions and career paths including, media industries, telecommunications, advertising, business and education.

The Department’s teaching and research activities are supported by a state-of-the-art integrated and inter-compatible digital multimedia platform. The facilities include digital TV shooting/editing studios, 3-D Virtual TV/audio recording/advertising shooting/design studios, new media and eye-tracking labs.