香港城市大學

This major aims to provide students with current knowledge of theories and practices of media and communication from an interdisciplinary perspective. It seeks to develop students’ critical and creative abilities in discovering the processes and structure of media and communication in their everyday life. Through comparison and contrast of real-world examples, students will be able to apply relevant theories and appropriate methods to analyze the interplay between media and society in various contexts and at different levels. The integrated curriculum is also designed to provide opportunities and platforms for students to explore their potential as well-rounded professional in media-related fields.

This major prepares students to become internationally oriented professionals with a broad knowledge of and integrated skills in media and communication industries, including advertising and public relations, multimedia publishing and journalism and creative information technology. Graduates are well positioned to pursue diverse careers in various public and private sectors.

During their undergraduate studies, students have many opportunities to travel abroad on study trips, student exchanges and overseas internships. Graduates also have a successful record of rapid employment after graduation, entering a wide range of professions and career paths including, media industries, telecommunications, advertising, business and education.

Upon successful completion of this major, students should be able to:

• Command verbal, written and visual skills and knowledge in English and Chinese to design and implement effective communication tasks in such professional fields as journalism, publishing, advertising, public relations, and new media
• Explore, through real-world experience, the changing media and communication infrastructure and resources in the digital information age
• Discover relevant body of knowledge and research involving the interplay among media, communication and society
• Demonstrate the ability and knowledge to identify the issues and problems concerning the form and content of communication in the global society
• Apply appropriate theories and research methods to conceive, analyze and evaluate solutions to practical communication problems in various public and private sectors
• Conduct original research related to media and society in the domestic and international contexts