德蒙福特大學

Overview

This postgraduate qualification is based on the latest theory and practice in the advertising and PR profession. With a strong practical element running through each subject area, this professionally accredited course will help equip you with the knowledge and confidence needed for a successful management career in the ever-evolving advertising and public relations (PR) sector. Focusing on a management approach within advertising and PR, this career entry course aims to enhance your understanding of the discipline and develop your managerial skills.

Accredited by the Chartered Institute of Marketing (CIM) for a Dual Award, you can achieve the CIM Professional Diploma in Marketing as part of your degree. This qualification is highly valued by employers.

Through a combination of theory and practice, you will study modules that reflect the changing marketing landscape. This includes areas such as social and digital marketing, branding and communications.

You can also choose to complete the Business Research Project module. This will see you work on a real-life project supplied by an external business and provide evidence-based solutions to that organisation – a great opportunity to experience life as a professional within this sector while studying.

Key features

This is a career entry course for those who have no previous qualifications or work experience in marketing or advertising and PR.
If you complete the elective Direct and Digital Marketing module, you will receive exemptions from the Certificate in Direct and Digital Marketing awarded by the Institute of Direct Marketing.
Tailor the course to your career aspirations by choosing from a range of elective modules.
This course will help equip you with the skills needed to work in areas such as communications, advertising, marketing, PR and media agencies.
Develop professionally and personally during the course, which will help you gain an advanced understand of the key marketing issues facing organisations and place you in a strong position to embark on a career in this sector.

Teaching and assessment

Teaching is delivered through formal lectures, informal seminars, tutorials, workshops, discussions and e-learning packages. The course provides opportunities to work on live or near live projects enabling students to gain further real world experience.

Graduate careers

There are numerous career opportunities in marketing communications and this degree will help you prepare for many of them. Graduates may go into advertising or PR agencies or take jobs client-side with the companies that employ the agencies. Alternatively, they may take the entrepreneurial approach and play a key role in a new venture such as a new division, a new brand or a company start-up. Whatever you decide to do, this degree will give you the skills you need to be a successful manager within this specialist field.