迪肯大學(xué)

A Bachelor of Arts encourages students to become informed and engaged thinkers and citizens. Throughout your studies you will have the opportunity to develop a deep understanding of the world around you. You will join our community of learners and engage creatively and confidently with new ideas. You will build expertise in at least two areas of study, which will give you the ability to think laterally and collaboratively, and you will gain essential skills in communication, research, analysis, and problem-solving and become an expert in critical, creative, and strategic thinking. It is this combination of knowledge and skills that will make you invaluable in the workplaces of the future.

All disciplines in Deakin’s Bachelor of Arts are taught through a combination of theoretical and applied learning, with many areas of study offering work placements. You also have the option to study abroad for a trimester, undertake an international study tour, or complete an internship as part of your course, allowing you to gain a competitive edge in your chosen career path.

Course structure

To qualify for the award of Bachelor of Arts, students must complete 24 credit points.

Public Relations

Public relations practitioners are 21st century communication specialists who manage and coordinate relationships between organisations, agencies and the public. With a focus on ethical and sustainable communication practices, the course builds key knowledge and skills in core public relations responsibilities such as: event management and campaigns; social media tactics and media relations; strategic planning, management and communication; and the allied field of marketing communication. Final-year students have the opportunity to develop their skills further by undertaking an industry internship, working with real clients to develop a public relations campaign. The degree’s structure also allows you to pursue study in areas such as journalism, media studies, visual communication design and marketing. This flexibility means our degree combines theory and real-life practice to prepare you for employment in a wide variety of public relations, media and communications roles.

Career outcomes

The Bachelor of Arts develops important and transferable career skills, making you highly employable within a wide range of industries. The broad range of disciplines also allows you to follow your passions, study new and exciting areas, which engenders a lifelong love of learning, highly valued by employers.

An arts degree provides skills for a wide range of careers. Graduates may find careers in international relations, journalism, advertising, media, photography, multimedia, publishing, public relations, marketing, personnel and industrial relations, government, policy development, research, business, finance, community services, ethnic affairs, social work, education, policing, and performing and visual arts.

Our graduates can be found working in corporations, government departments, as well as in not-for-profits and NGOs.