埃迪斯科文大學(xué)

Study a degree with a unique blend of marketing, advertising and public relations, in state-of-the-art facilities and utilizing industry standard technology.

The combination of marketing, advertising and public relations allows students to diversify their creative skills and strategic business management knowledge, as well as gaining the employability skills, including critical thinking, teamwork, communication and problem-solving, needed for a successful career in industry.

Marketing is directed towards the creation of best satisfying products and the building of successful brands. This course provides students with the marketing skills and knowledge required to analyze customer needs, identify organizational objectives, market conditions and existing product offerings, and enables them to design, develop, and evaluate a marketing action plan. Advertising combines art, science and strategy, in addition with Public Relations which develops communications practice in a variety of contexts.

Students will gain the skills required to attract new customers, retain existing customers and to enhance the relationship with the product, brand, or organization. Students will gain practical experience in both traditional and digital media and create portfolios that showcase their talents.

Course Learning Outcomes

• Access, analyze and critically evaluate relevant information to solve challenging business problems systematically.
• Apply broad and coherent knowledge to a range of business situations, incorporating international/global/cultural perspectives.
• Collaborate effectively in team settings to produce measurable outcomes.
• Communicate business knowledge, concepts and advice persuasively and clearly in both written and oral formats, using relevant technology.
• Generate creative ideas for business innovations that respond to opportunities and constant change.
• Reflect on feedback and critique one's own performance in order to identify and plan opportunities for development.
• Value professional behaviours and/or personal citizenship that reflect an appreciation of the interrelationship between business ethics and corporate social responsibility.

Employment opportunities

This combination of three disciplines in one course equips graduates with a competitive career advantage across a wide range of industries. Additionally, students have the ability to focus on areas of interest through the selection of four elective units. Potential careers exist in business-to-business, business-to-consumer, government-to-consumer and the not-for-profit sectors.

Possible future job titles

Marketing Manager, Brand Manager, Product Manager, Business Development Manager, Market Researcher, Media Planner, Advertising and Promotions Manager, Copywriter, Desktop Publisher, Public Relations Manager.