法爾茅斯大學(xué)學(xué)院

Introduction

Marketing, advertising and branding have been transformed by digital communications and globalisation. Audiences demand personalised, culturally relevant experiences that go beyond just buying another product. On this course, you’ll learn not just to react to the changing digital landscape, but to use emerging technologies to innovate and lead marketing transformations for international audiences.

You’ll build a comprehensive working knowledge of marketing and branding strategy and learn how to recognise and adapt to the demands of client-led and agency-led perspectives. This includes understanding returns on investment, accountability and future planning, as well as how to use data-driven marketing insights in a professional, ethical and regulated process. You’ll learn to work to professional standards and best practice in marketing and digital communications.

You’ll use your professional experience and cultural knowledge to develop concepts, plans, and campaigns that you can immediately use in your current work and as you progress in your career.

You will graduate as a forward-looking marketing professional, ready to embrace change on a global scale. You will have the ability to adapt to whatever new ways of doing business and new approaches to marketing and digital communications emerge during your career.

Who is this course for?

You should be:

• Looking to develop commercial and cultural sensitivity for national and international markets.
• Ready to embrace future opportunities and challenges created by the rapidly-changing global marketing, advertising and digital communications industries.

Research skills embedded throughout the modules and with the Major Project could allow you to successfully progress into postgraduate research programmes and PhDs in the areas of marketing, branding and digital communications.

Assessments are 100% coursework and submitted online. There are no exams.

Assessments could include:

• Academic essays
• Reports and plans
• Blogs and infographics
• Pitches and presentations.