方堤斯應用科學大學

Marketing Management is a broad 4-year bachelor programme. You learn to understand why some products are successful and why others aren’t as well as how you can influence that. You learn to conduct market research and analyse markets to find out what the needs of your customers are. Consequently, you learn to set up communication and marketing strategies that satisfy these needs, distinguishes you from competitors and make you market leader. As a Marketing Management student you gradually transform into a marketing expert with experience in an international environment.

What do you focus on?

Analysing the needs of different regional and international customers

Use different marketing instruments to get your message across to different customers

Setting up a strategic marketing plan

Online marketing activities

Checking and controlling the success of your marketing campaigns

Relevant soft skills such as communication and presentation as well as an additional language

What makes us special?

Four years of study – combination between practice and theory

StartUp Factory – start your own business, become a consultant for a company in the Netherlands or Germany, join a social enterprise, or take part in our film project

Two internships

Possibility to go to one of our over 125 partner universities all over the world

Specialisations in, for instance, psychology, sports, law etc.

Own study association IMagine.

Career prospects

Professional perspective

Nowadays businesses cannot survive without strong marketing. Through clever and creative marketing campaigns companies communicate with their target groups. As a versatile marketer you can work in virtually any company. The area of marketing is very broad, which is reflected in the different functions marketers occupy. Our graduates work as:

Account manager

Communication consultant

Brand Manager

Consultant

Campaign Manager

Consumer Behaviour Marketer

Digital Marketer

Product Marketer

Sales Manager

Trade Marketer

Social Media Manager

Sales Manager

Market Researcher

Entrepreneur