喬治布朗學(xué)院

The Honours Bachelor of Digital Experience Design is a four-year degree that produces designers who can solve problems using human-centered, socially conscious and economically viable digital solutions.

Digital experience design includes related fields such as service design, user experience design, and interaction design. It involves understanding human behaviour and human computer interaction, conducting research and usability studies, managing projects and working in teams, applying business skills, working with existing and emerging digital technologies, prototyping new ideas, and anticipating future trends.

In this program, students will develop the ability to critically analyze and adapt to ever-changing conditions of technology and culture. Foundational courses build students’ analytical, technical and business skills. In upper-year courses and capstone projects, students collaborate on digital interfaces and applications, as well as interactive environments and objects.

This design degree curriculum focuses on three areas of learning based on the digital experience design process:

• Think: design thinking, theory, culture and research
• Make: designing, building and testing digital experiences
• Ship: entrepreneurship and the commercialization of digital products

Interactive Digital Media is a growing industry that is quickly changing, driven by shifts in consumer behaviour and technology. Graduates of this program will be able to contribute to and eventually lead interdisciplinary teams to solve problems across a variety of fields such as security, transportation, education and manufacturing. The degree also prepares students to pursue graduate studies in a wide range of academic disciplines.

PROGRAM STANDARDS AND LEARNING OUTCOMES

The graduate has reliably demonstrated the ability to:

• Integrate digital experience design theories and methodologies to solve real-life problems and address societal issues.
• Explain the relationships between digital interactive experiences and products and other fields of practice and study.
• Provide human-centred and research-based solutions and design opportunities across sectors.
• Determine the usability of interactive systems to optimize the performance of a product or service.
• Incorporate key theoretical concepts of design to inform the planning, production, and critique of interactive digital experiences.
• Develop applications based on trends in digital experience design.
• Incorporate relevant technological systems in the process of developing digital experiences.
• Use human-centred design principles to develop and test digital products, systems, and services to enhance the aesthetic and functional experience.
• Select the appropriate tools that allow for designing, building, visualizing and programming digital interactive experiences.
• Create interactive products, systems and services using appropriate technologies, materials, and manufacturing methods.
• Collaborate with and lead interdisciplinary design teams and stakeholders in the process of designing a product or service.
• Manage a design project by applying business, legal, and ethical principles.

CAREER OPTIONS

This program prepares graduates for positions such as:

• Digital Experience Designer
• User Experience Designer
• User Interface Designer
• Human Interface Designer
• Interaction Designer
• Information Architect
• Digital Designer
• Digital Product Designer
• Visual Designer
• Mobile Designer
• Web Designer
• User Experience Researcher
• Usability Tester
• Entrepreneur