香港浸會大學

This programme is offered by School of Communication, Hong Kong Baptist University for holders of Associate Degree or Higher Diploma who wish to continue on to a Bachelor’s degree in public relations, advertising, and integrated marketing communication.

Programme Features

• A non-government-funded honours undergraduate programme.
• A full-time programme which is normally completed in two years.
• Provides students with academic as well as practical knowledge and skills related to marketing and communication management.
• Offers students a managerial focus, featuring marketing, media and society and communication, public relations and advertising as well as campaign planning in business, travelling and hospitality, sports, media, public and social sectors in Hong Kong.
• Upon completion of the programme, students will be able to integrate theories and practices in executing integrated communication campaigns incorporating public relations, advertising, interactive and publicity activities.
• Supported by School of Communication, which houses the first and most comprehensive advertising and public relations programme in Hong Kong.

Award

Bachelor of Social Sciences (Honours) in Integrated Communication Management awarded by Hong Kong Baptist University

Career Prospects

The programme will equip graduates with the academic training and advanced practical skills in marketing communication required for pursuing careers in a wide array of professions. They include advertising, public relations, non-government organisations, businesses, conference and exhibition, recreation, sports, civil service, media and entertainment. Graduates working in the public relations field can register as members of Hong Kong Public Relations Professionals’ Association Limited ("PRPA").

Programme Structure

The four-year undergraduate programme requires students to complete a total of 128 units, including 66 units of Major Courses and 38 units of General Education Courses and 24 units of Free Elective Courses. Students with Associate Degree or Higher Diploma qualifications will normally be admitted directly into the third year of study to complete the programme in two years.

Specifically, students are required to complete 54 units of Major Core Courses and 12 units of Major Elective Courses.