詹姆斯庫克大學(xué)新加坡國際校區(qū)

With this degree you will be equipped with skills that meet the demands of business including developing communication and engagement skills, building networks, adopting a commercial mindset, understanding project management and mastering critical thinking and problem solving.

Marketing doesn't only involve selling and promotion. It encompasses research and development of appropriate products, monitoring consumer demand, price policy, communication and customer service. Today’s marketing professionals must be able to assess current business trends to help manoeuvre their companies into the most favorable positions.

The course includes foundation subjects in the areas of marketing fundamentals, accounting for decision making, economics, data analysis, customer experience, management and personal professional skills. These subjects are then complemented by specialist topics in marketing communications, consumer behaviour, international marketing, strategic marketing, public relations and interactive marketing.

The Bachelor of Business (Marketing) offers choice and flexibility, with the option to combine Marketing with a second major from International Business, Management and Entrepreneurship, Tourism Management and Hospitality Management. You have an option to combine any two fields of interest from a diverse range of study areas, and you can change your choices at any time in your first year.

Career Outcomes:

Marketing graduates can pursue careers as brand or product managers, marketing assistants, market research consultants, advertising executives or electronic marketers. Graduates can also undertake roles in sales, customer service management, and international marketing.

Course Structure

3 trimesters per year (normally 4 subjects per trimester)

Core Subjects

• Accounting for Decision Making
• Economics for Sustainable Business
• Business Data Analysis and Interpretation
• Business, Environment and Society in the Tropics
• Contemporary Business Communications
• Managing Consumer Markets
• Business Law
• plus one of the following:
• Professional Internship
• Multidisciplinary Project
• Independent Project
• Consumer Behaviour
• Integrated Marketing Communications
• Interactive Marketing
• Research and Decision Making for Business
• International Marketing
• Strategic Marketing
• Sustainable Marketing Management
• Applied Marketing Research