楷博高等教育學(xué)院

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楷博高等教育學(xué)院-市場(chǎng)營(yíng)銷(xiāo)-旅游及活動(dòng)(雙學(xué)位)商學(xué)學(xué)士學(xué)位

Bachelor of Business in Marketing and Tourism and Events (Double Major)(本科)

專(zhuān)業(yè)概況

在這里學(xué)什么？

Murdoch University's degree program is approved by the Ministry of Education Singapore with a unique global educational experience. Students are able to transit smoothly to any of the Murdoch locations in Perth, Singapore, Dubai.

Have you ever scrolled through your Facebook or Instagram feed, only to see ads pop up for something you were looking at that morning? Or perhaps you noticed that your recommended songs on Spotify are very similar to the songs you listen to regularly? Marketing teams across the world are using data and new digital marketing strategies to lead us to what we are looking for.

In this programme, you will learn about different kinds of marketing including social media, content, digital, influencer, traditional and more. See marketing theory brought to life through case studies and your work with actual clients to develop real marketing plans. You will graduate with a solid portfolio of work, access to future employers and the experience you need to launch an exciting career.

Students have the option to enrol in either Single or Double Majors.

Career Opportunities

  • Brand Manager
  • Content Marketer
  • Digital Marketer
  • Market Research Analyst
  • Marketing Account Manager
  • Marketing Consultant
  • Product Manager
  • Sales and Marketing Manager

Students who successfully complete and pass the modules stipulated in the course structure will be awarded the Bachelor of Arts in Psychology and Marketing (Double Major) from Murdoch University. The Degree is exactly the same as that awarded to on-campus graduates in Australia.

所屬院系

進(jìn)入哪個(gè)院系學(xué)習(xí)？

Kaplan Higher Education Institute

中國(guó)學(xué)生入學(xué)要求

為來(lái)自中國(guó)的學(xué)生設(shè)計(jì)

Students with Polytechnic Diplomas will gain entry to Year 2 of the programme, and they can complete the programme in 16 months instead of 28 months. The Bachelor of Arts in Tourism and Events and Human Resource Management (Double Major) accepts a wide range of qualifications with advanced standing: These include: Polytechnic Diploma; Advanced Diploma; Kaplan Diploma; Private Diploma will be assessed on a case-by-case basis ACCA. Applicants admitted to the programme may be required to undertake bridging units to fulfil the required prerequisite knowledge. The final decision rests with Murdoch University. Successful completion of a recognized approved Diploma qualification of higher, where the language of instruction was English. English Language Requirements: IELTS 6.0 – 6.5 (to be assessed by the university).

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課程信息

學(xué)制：全日制(16 個(gè)月)全日制(16 個(gè)月)

學(xué)費(fèi)：

開(kāi)學(xué)時(shí)間：預(yù)計(jì)在五月, 九月 2022

申請(qǐng)截止日期：

留學(xué)地點(diǎn)：Kaplan Higher Education InstituteKaplan City Campus at Wilkie Edge,8 Wilkie Road, Level 2, Wilkie Edge,228095, Singapore

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