美國凱撒大學

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美國凱撒大學-整合營銷傳播-BS

Integrated Marketing Communications, BS(本科)

專業(yè)概況

在這里學什么？

The Keiser University Bachelor of Science in Integrated Marketing Communications prepares students for careers in the fields of marketing, advertising, public relations, communications, social media technology and its applications, and management. Students are offered courses in management, marketing, public relations, social media technology/applications, and communications in order to learn key concepts for ethical decision making and other marketing/communication elements. Students will also learn to apply marketing and communication theories and practices in the workplace, both locally and globally.

Program Objectives

The following objectives are designed to meet Keiser University’s mission and its goals:

  • Apply key concepts of communication theory and practice in the workplace;
  • Understand communication concepts of social media and how to apply these concepts within the workplace;
  • Understand and apply management and marketing skills in connection with the evolving landscape of marketing and communications;
  • Utilize technology required within the framework of communications and marketing to optimize potential in the workplace.

Prerequisites for Major Courses

None.

Courses are offered with all options like Face to face, Virtual Remote but Live or Online.

所屬院系

進入哪個院系學習？

Flagship Residential Campus

中國學生入學要求

為來自中國的學生設計

Successful completion of a secondary school program equivalent to high school in the United States. (Official records must be evaluated by an approved educational evaluator service attesting that completion is equivalent to secondary school completed in the United States). Certification of financial ability to meet tuition and other necessary expenses or ability to qualify for financial aid as an eligible non-citizen. If an applicant’s primary language is not English, the applicant must present a TOEFL score of 500 or higher on a paper-based examination, a score of 173 on a computer-based examination, an internet-based score (iBT) of 61, or an IELTS score of 6.0 or higher.

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課程信息

學制：全日制(120 學分)

學費：US$32,000.00 (￥ 207,165) /年

開學時間：2022八月

申請截止日期：

留學地點：Flagship Residential Campus2600 North Military Trail,WEST PALM BEACH,Florida,33409, United States

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