新加坡拉薩爾藝術(shù)學(xué)院

Focus on the business side of fashion and the emergence of new and developing creative roles within the industry.

This programme focuses on the communication and the business of fashion. The fashion industry continues to evolve over time. Globalisation, new dimensions of commerce and technological advancements have propelled the industry into an age of unprecedented change. An understanding of the interplay between fashion media, fashion entrepreneurship and the socio-cultural significance of fashion underscores the competitive edge of this programme.

The programme is developed in response to the growing need to cover the spectrum of new creative roles within the fashion and lifestyle industries. You will acquire a broad range of skills and understand areas such as Art Direction, Branding, Entrepreneurship, Fashion Curation, Fashion Narratives, Fashion Retail, Image-making and Marketing. The aim is to provide the local and international fashion industry with Strategic Designers and Creative Thinkers. You will graduate with the skills and know-how to thrive in a fast-moving, rapidly changing and increasingly demanding global fashion industry.

This programme offers two specialisms:

• Fashion Journalism, Styling, Art Direction and Fashion Photography reflects the emergence of new and developing creative roles within the fashion industry and is designed to offer you opportunities within these increasingly influential and evolving fields.
• Marketing and Branding, Fashion Curation, and Entrepreneurship focuses on key issues such as innovation, creativity and new product development, while introducing a more specialist in-depth approach to branding and marketing communication theories and practices within the fashion space. The innovative inclusion of training in a disciplined curatorial approach brings a new perspective and rigour to your understanding of retail, fashion merchandising, marketing and creative management, giving you both the tools and the language to realise your creations.

Learning methods

Attend lectures, critiques, workshops, seminars, tutorials and guest lectures. Studio work, as well as group and solo practical projects, will also become part of your student life. There will be frequent industry visits and opportunities for market research.

Career paths

Make an impact as: Brand Manager, Buyer, Creative Director, Fashion Critic, Fashion Curator, Fashion Editor, Fashion Educator, Fashion Photographer, Fashion Marketer, Fashion Stylist, Fashion Writer, Entrepreneur, Intrapreneur or Project Manager.