拉籌伯大學(xué)

Overview

The way we connect with each other is changing. In today's global society, event management is about more than bookings and budgets. You need to be flexible, adaptable and ready to coordinate every aspect of an event in the physical and digital world.

With La Trobe's Bachelor of Business (Event Management/Marketing), you'll learn the skills you need to deliver all kinds of events and be ready to find innovative solutions to any challenge.

This multidisciplinary course will provide you with a solid grounding in business fundamentals, then help you build specialist expertise in event management and marketing. With subjects dedicated to digital business, digital branding and business analytics, you'll develop a highly sought-after skillset that prepares you for the evolving events space and wider career options in marketing, business and communications.

With guidance from our industry Professors of Practice throughout your degree, you'll graduate with a practical understanding of the real-world event industry as it is now.

You'll learn:

Event planning and management

Understand every aspect of delivering events, including logistics and project management, and study the unique factors involved in coordinating sustainable community events.

Marketing

Develop your skills in marketing by studying buyer behavior, customer segmentation, targeting and market research.

Advertising

Learn about advertising, direct marketing and public relations and how to communicate effectively with consumers.

Accounting and finance

Discover how to compile and interpret budgets and financial statements and make strategic business planning decisions.

The qualification awarded on graduation is recognized in the Australian Qualifications Framework (AQF) as Level 7.

Career outcomes

When you graduate, you'll have specialist expertise and the flexibility to run great events that suit any circumstance. Your career options could include fields such as event operations, venue and destination management and community events, with roles including:

Event planner

Support your organisation's business goals by delivering successful events. Connect with stakeholders, coordinate logistics and services, manage budgets and measure your success to find future improvements.

Event management consultant

Help clients enjoy their dream event. Take on their requirements and manage every aspect of an event, including logistics, services and on-the-day issues.

Marketing coordinator

Help your organisation grow by coordinating and managing its marketing activities, including events, campaigns and advertising.

Professional recognition

The Bachelor of Business (Event Management/Marketing) is accredited by the Australian Marketing Institute (AMI). Graduates of the Bachelor of Business (Event Management/Marketing) may apply for membership with the AMI, as well as with Meetings and Events Australia (MEA). Membership may be subject to additional or ongoing requirements beyond completion of the degree. Please contact the relevant professional body for details.