蘭卡斯特大學

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中學：

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蘭卡斯特大學-高級市場營銷管理碩士

Advanced Marketing Management MSc(碩士)

專業(yè)概況

在這里學什么？

Course Overview

Marketing is the dynamic core of business and can be a force for strategic change. But what does it take to create a marketing visionary? How can you provide clear lines of insight into ever-shifting markets? How do you ensure communications flow across global business landscapes?

This programme creates the next generation of marketing leaders. It develops advanced professional thinking, analysis and marketing management skills. It is the ideal next step for marketing or business management graduates who want to uncover deeper marketing insights. It also offers aspiring marketing managers the chance to develop their skills.

Our core modules provide broader marketing management knowledge. You then choose options to support your passions. Client interaction is integral to teaching. We encourage collaborative skill building such as group work, group contracting and away days. Your dissertation can be library-based. Or you can choose to solve a problem for a key partner company such as Microsoft, a social entrepreneur or a media organisation.

You will develop an understanding of management nuances and gain a higher level of professional insight. You will learn how to speak strategically from a managerial platform and manage multiple stakeholders. Our graduates have the skills to tackle evolving marketing problems and to solve social challenges.

As part of the UK’s longest established marketing faculty, this programme has been established for more than a decade so you will access a valuable and extensive database of global alumni. Many act as guest speakers and provide career feedback. We also offer dedicated marketing career support with help navigating recruitment processes, CV development and career planning

所屬院系

進入哪個院系學習？

Marketing

中國學生入學要求

為來自中國的學生設(shè)計

Students must have studied for at least 4 years duration. Students must have achieved 75-85 %. IELTS Academic test with an overall score of at least 7.0, with a minimum of 6.0 in each element, TOEFL IBT with an overall score of at least 94, with a minimum of 19 in reading, 19 in listening, 19 in speaking and 22 in writing.

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課程信息

學制：全日制(1 年)

學費：￡24,150.00 (￥ 218,072) /年

開學時間：2022九月20日

申請截止日期：

留學地點：Lancaster UniversityBailrigg,Lancaster,Lancashire,LA1 4YW, England

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