芝加哥洛約拉大學(xué)

Loyola’s close proximity to both major agencies and the brands they represent, gives students the opportunity to get first-hand exposure to the industry. Working Ad/PR professionals routinely visit Loyola to give presentations, attend professional panels, and provide career guidance to our students. Many faculty members are also Ad/PR professionals, ensuring students learn relevant, real-world applications.

Our downtown location also lets students take advantage of internships, networking events, and other learning experiences with the many agencies, media companies, businesses, and non-profit organizations in the area.

As part of this program, students choose to follow advertising, public relations, or integrated focus.

Program Benefits

• Learn from industry professionals with experience representing some of the top companies and brands.
• Take classes at our downtown Chicago campus, located on Michigan Ave., near one of the nation’s busiest commercial districts.
• Get on-the-job experience through internship opportunities at top ad firms and client companies.

Outcomes

Advertising and Public Relations Major

• Create and implement strategic communication campaigns that integrate advertising, public relations and integrated marketing communication, and are responsive to community needs and organizational goals in local and global contexts.
• Write copy and design messages to reach diverse publics and for distribution through multiple channels, including both traditional and digital media.
• Understand the implications and applications of integrated strategies for digital media in marketing, advertising and public relations practices.
• Apply appropriate research methods to plan, monitor and evaluate public relations, advertising and other communication campaigns and activities.
• Practice ethical communication in professional practices that are socially responsible and in the mutual interests of the organization and the community.
• Demonstrate the competencies to work as an entry-level professional in advertising or public relations.