梅西大學

Marketing is key to the success of any organisation. Whether it’s a business, social enterprise, or for a celebrity, marketing helps deliver value to target audiences.

When you study the Bachelor of Business (Marketing) you will learn marketing principles and concepts and put them into practice, develop critical thinking skills and make informed strategic choices. We will teach you how to take great ideas and turn them into excellent returns for your employers. Your learning will cover:

• social media and digital marketing
• marketing communication and advertising
• marketing new products
• omni-channel retail marketing
• international marketing
• customer intelligence.

We’ll teach you to think independently and analytically, helping you understand how to use the information you have at hand, to solve issues that you face.

You will be joining the longest standing marketing school in the country. Because Massey University’s teachers are actively researching, you will be taught the most relevant perspectives, from influential academics, in the most experienced environment.

The Bachelor of Business will give you the leadership, communication and critical thinking skills that will make you a sought-after employee. It will give you skills you can use in many different types of businesses, in New Zealand and around the world.

Internships offer the opportunity to reflect on marketing practice and engage with local enterprises, adding practical experience to your CV and enhancing your employability prospects.

Careers

The marketing major prepares you for not just marketing jobs but also senior positions in most areas of business.

Marketing is certain to enhance your career prospects, whether you work for a company or want to set up your own business one day. Almost every sector needs people with marketing skills.

Careers include:

• marketing executive or assistant, consultant or brand and product management. This could involve planning and directing, or controlling research and development. You could also get involved in sales, distribution, promotion and even market research and forecasting
• market analyst – researching the market and providing important strategic information
• market research – using your knowledge of consumer behaviour, statistics and psychology to design research projects, prepare questionnaires, sample and analyse data and prepare reports and presentations
• sales or sales management
• retail industry
• new product planning
• non-profit services
• specialist areas like direct marketing, digital or social media marketing.

Further study

Study options upon completion of this programme could include the:

• Master of Business Studies
• PhD

The BBus majoring in Marketing has a total on 360 credits

• Core courses 120 credits
• Major courses 120 credits
• Elective courses 120 credits