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加州國立大學(xué)

加州國立大學(xué)-整合營銷傳播文學(xué)學(xué)士學(xué)位

Bachelor of Arts in Integrated Marketing Communications(本科)

院校名稱加州國立大學(xué)
院校排名N/A

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中國學(xué)生入學(xué)要求
課程信息

專業(yè)概況

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Develop an understanding of traditional marketing elements, including advertising, sales promotion, public relations, direct marketing, and more with the Bachelor of Arts in Integrated Marketing Communication. You’ll discover the magic of integrating these different elements to deliver a powerful and unified message in support of an organization or its products. By using the latest communication technologies and applying integrated marketing fundamentals, you’ll be equipped to develop effective marketing programs that deliver meaningful and measurable results.

The Bachelor of Arts in Marketing program prepares you for a variety of careers in marketing, sales, advertising, fundraising, public relations, and other persuasive fields. It combines a business degree with advanced communication skills for traditional and Web 2.0 platforms, teaching you to develop multi-platform, multi-public message dissemination plans.

Program Learning Outcomes

Demonstrate effective communication skills consistent with a professional marketing environment.
Develop a strategic communication program, gathering and utilizing data from the conduct of appropriate market research.
Evaluate global marketing strategies for products and services, utilizing contemporary buyer behavior.
Apply persuasion theory to the development of media messages.
Develop multi-platform, multi-public message dissemination plans.
Integrate program content to develop a basic marketing plan that contains all essential elements, including ethical considerations.

所屬院系

進(jìn)入哪個(gè)院系學(xué)習(xí)？

College of Professional Studies

中國學(xué)生入學(xué)要求

為來自中國的學(xué)生設(shè)計(jì)

High school graduates transferring from regionally accredited colleges and universities are admitted as degree students if their cumulative GPA is 2.0 or higher. TOEFL Paper-based Test 525, TOEFL Computer-based Test 197, TOEFL Internet-based Test 70, IELTS 5.5, PTEA 50, iTEP 5.

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課程信息

學(xué)制：須出席的在線/遠(yuǎn)程學(xué)習(xí)(AT LEAST 180 QUARTER UNITS)

學(xué)費(fèi)：US$13,320.00 (￥ 86,232) /年

開學(xué)時(shí)間：Monthly

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留學(xué)地點(diǎn)：College of Professional Studies11255 North Torrey Pines Road,LA JOLLA,California,92037, United States

留學(xué)監(jiān)理網(wǎng)自成立以來，已真實(shí)服務(wù)大量學(xué)生。留學(xué)監(jiān)理老師從業(yè)都5年以上，我們有足夠的經(jīng)驗(yàn)告訴你一個(gè)學(xué)校錄取你的幾率。

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