諾桑比亞大學(xué)

Overview

As part of our popular range of ‘Business with’ Masters programmes, the MSc Business with Marketing Management programme is designed to give you an insight into the strategic role of marketing within organisations. During this course, you will build the required knowledge and skills to strategically analyse and evaluate organisations to develop and implement competitive marketing strategies.

This course is part of our Newcastle Business School, which has a global reputation for delivering some of the best business management education in the UK. Newcastle Business School is part of a select group of business schools worldwide, following accreditation by the Association to Advance Collegiate Schools of Business (AACSB) in business and accounting – the first in Europe to gain the double accreditation. Founded in 1916, AACSB International is the longest-serving global accrediting body for business schools that offer undergraduate, master’s, and doctoral degrees in business and accounting.

What will I study?

The programme is designed around a set of modules that are common to all our ‘Business with’ Masters pathways. These modules cover general business functions, strategic management and organisational analysis, developing your strategic awareness, leadership potential and understanding of the theory and practice of international business. In the second semester you will be given the opportunity to specialise in Marketing Management.

In the second semester you will build an understanding of the role of relationship marketing, and by doing so, recognise the importance of customer retention and the internal customer. You will also learn about the marketing processes within the context of a globalised world, with an understanding of the business implications. Throughout the course, you can develop an appreciation of the varying approaches to marketing for organisations working within a dynamic global environment and the effect these challenges place upon marketing planning in an international context.

You will also undertake a dissertation in a marketing context, supported by an academic supervisor with relevant expertise from this subject area.

This programme is also available as MSc Business with Marketing Management with Advanced Practice which includes either an internship or project so you can put your learning into practice.

How will I be taught and assessed?

This course is taught using a range of methods, including: lectures, seminars, and workshops, totalling around 14 hours per week where you will develop your understanding of today’s global businesses. You will also be expected to engage in independent study involving directed and self-directed learning, around 33 hours per week.

Assessments for this course are based on a mix of assignments, presentations, group work and exams.

Careers and further study

Graduates on the programme have joined a wide range of businesses, including graduate training schemes. A significant number of graduates have gone back to work for a family business or even started up their own businesses.

Our graduates typically go into professional and graduate management positions and, by the end of the course, you’ll be well-equipped to follow them. Thanks to the specialist modules – Contemporary Issues in Consumer Behaviour, Marketing in a Global Context, and the dissertation/consultancy project – you’ll have a particular edge in roles related to marketing.

Upon successfully completing your course, you will be eligible to undertake further professional development and training through Professional Pathways programmes.