新加坡PSB學院

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新加坡PSB學院-商學學士(管理與市場營銷)

Bachelor of Commerce (Management and Marketing)(本科)

專業(yè)概況

在這里學什么？

This management and marketing degree prepares students for a future in management and marketing.

Students will gain solid grounding on all core disciplines of business in their first academic year. In the second academic year, students will continue with a double major in Management and Marketing. They will also acquire knowledge of consumer behaviour, digital marketing, and even operations management.

Career Opportunities

Graduates may choose to pursue a future (but not limited to) in these departments/industries:

Business Development & Consultancy
Business Operations
Digital Marketing & E-commerce
Entrepreneurship
Management
Public Relations & Corporate Communications

Modules

Academic Year 1 (Core Modules)

Accounting Fundamentals in Society
Principles of Responsible Business
Statistics for Business
Economic Essentials for Business
Introductory Principles of Finance
Marketing Principles
Introduction to Management
Business Communications

Academic Year 2 (Major Modules)

Organisational Behaviour
Managing Human Resources
Organisational Analysis
Management of Change
Responsible Leadership
Operations Management
Continuous Quality Improvement
Introductory Marketing Research
Consumer Behaviour
Marketing Effectiveness
Digital Marketing
Integrated Marketing Communications Strategy
International Marketing
Marketing Strategy
Tourism Marketing

Academic Year 3 (Core Module)

Integrative Business Capstone

Delivery of modules may not follow the sequence as shown and are subject to change.

Modes of Assessment

Assessments include assignments, tests, projects, and final examinations.

Graduation Requirements

Upon successful completion of all required modules, students will be awarded the Bachelor of Commerce (Management and Marketing) from the University of Wollongong.

所屬院系

進入哪個院系學習？

School of Business and Management

中國學生入學要求

為來自中國的學生設計

Applicants must have Diploma from PSB Academy, or equivalent. English Language requirements: IELTS with an overall score of 6.0 (with no sub-band less than 6.0); TOEFL Paper-based Test - a minimum overall score of 550 with a score of 5 or more in the Test of Written English; TOEFL Internet-based Test - a minimum overall score of 60 with a minimum for SLR 18; W 22.

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課程信息

學制：全日制(28 個月)

學費：SG$41,601.60 (￥ 202,180) /年

開學時間：2022八月30日

申請截止日期：

留學地點：PSB AcademyCity Campus,Marina Square, 6 Raffles Blvd, #03-200,039594, Singapore

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