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拉德堡德奈梅亨大學(xué)

拉德堡德奈梅亨大學(xué)-國際商務(wù)傳播文學(xué)學(xué)士學(xué)位

Bachelor of Arts (BA) in International Business Communication(本科)

院校名稱拉德堡德奈梅亨大學(xué)
院校排名272

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專業(yè)概況
所屬院系
中國學(xué)生入學(xué)要求
課程信息

專業(yè)概況

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International Business Communication (IBC) is the English-taught Bachelor's programme about effective communication in a multilingual organisation. An increasing number of organisations are going global. This calls for communication advisers with a keen eye for intercultural communication and a talent for foreign languages, such as English, French, German and Spanish. Becoming fluent in one of these languages and understanding the intercultural context of business communication gives our IBC graduates a competitive edge in the field of consultancy, communication management, communication research, training and education.

International companies operate across the globe. This brings various communication challenges for organisations. How do you avoid misunderstandings when communicating with people from a different cultural background? What is the best way to launch an advertising campaign in different countries? These are the types of questions you will address in the Bachelor’s programme in International Business Communication. In three year's’-time, you will also master one of the languages of your choice (English, French, German or Spanish). In practical language courses you will increase your proficiency. Furthermore, you will learn about the countries in which your foreign language is spoken by working on projects that address common challenges in international business communication. For example, by organising the promotion of an international trade fair, designing an advertising campaign in a foreign language or developing a marketing plan for a foreign start-up company.

Future career opportunities

(Global) Corporate communication manager
Corporate communication consultant
Media and public affairs advisor
Marketing officer or copy writer

所屬院系

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Faculty of Arts

中國學(xué)生入學(xué)要求

為來自中國的學(xué)生設(shè)計

International educational qualifications: If you have a non-Dutch Secondary School degree, your previous education will be assessed by the Admissions Officer of the Faculty of Science to determine whether it is of sufficient level. If the level is sufficient, then you could be directly admissible or additional conditions may apply (such as taking an English or Mathematics test). For accepted English tests, have a look at the language requirements. For Computing Science, you can prove your English language proficiency by obtaining one of the following diplomas: A Dutch VWO diploma; An International Baccalaureate Diploma (diploma programme), A European Baccalaureate Diploma, with English Language 2 or English Language 1, GCE A-Levels, A diploma equivalent to, or higher than the Dutch VWO diploma, with English as the only language of instruction, obtained at an institution in an EU/EEA member state, Australia, Canada (excluding Quebec), Ireland, New Zealand, the United Kingdom or the United States of America. IELTS Academic, overall-score 6.5, sub-scores 6.0, TOEFL iBT, overall-score 90, sub-scores 20, Cambridge English Qualifications: C1 Advanced (CAE) or C2 Proficiency (CPE), scores C.

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課程信息

學(xué)制：全日制(3 年)

學(xué)費：€16,000.00 (￥ 124,528) /年

開學(xué)時間：2022九月

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留學(xué)地點：Radboud UniversityHoutlaan 4,NIJMEGEN,Gelderland,6525 XZ, Netherlands

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