倫敦攝政商學院

Overview

This degree combines traditional media studies with the innovative practices emerging in the 21st century.

You will cover a huge range of communicative and creative practices across the arts, sciences, humanities, business and industry. This will interdisciplinary approach will give you a thorough grounding in media and communications, both as an academic field, a cultural landscape and a network of complex industries.

You will learn a range of traditional and new methods within media and explore how the field is being shaped and changed by technological advances and digital communications.

You will develop a critical understanding of media and transmedia creation, consumption and related communicative strategies. Examining key theories, you will discover how media and communications both influences, and is influenced by, people and societies across the world.

Looking at current issues, you will learn how to develop and implement creative strategies to overcome today’s digital challenges. You will also build strong analytical techniques to gain a deeper understanding of changing audiences and emerging technologies for digital content.

The programme’s core modules focus on fundamental concepts in digital media and communications, complemented by an exciting range of elective modules that represent the breadth of issues relevant to the field.

Your final assessment will be your choice of either a dissertation, creative project or an industry placement. You will also take part in employability and personal development sessions to consolidate your academic experience and prepare yourself for the next exciting stage in your career.

This degree will teach you how to constantly innovate, anticipate and use new forms of communication in order to succeed in this exciting global industry.

Methods of assessment

A wide range of assessment methods draw from both knowledge and practice-oriented skills, based on personalised instruction, guidance and supervision. In addition to traditional assessments like essays, portfolios, presentations, you will also be asked to engage a range of creative, digital, learner, and research-oriented assessment methods, incorporating design-thinking, data visualizations, collaboration, and digital labs. Some of these more innovative methods include concept mapping, social network analysis, transmedia strategy, digital platform analysis, and foresight analysis.

Careers

This programme enables you to develop a portfolio of transferable skills that will enhance your employment prospects across a wide range of fields including:

• Academic
• Communications expert
• Media Analyst
• Journalist
• Researcher
• Public Relations Officer
• Civil Servant
• Social and digital media analyst/content developer/manager/writer.