皇家墨爾本理工大學

Digital marketing skills are in serious demand. Brands are putting more of a focus on digital marketing than ever before and the job market is booming.

Gear yourself up for a successful career with the new MIT Bachelor of Business, Major in Digital Marketing.

The course covers the whole digital marketing spectrum, including creating digital marketing strategies, search marketing (SEO and SEM), web analytics, gamification, digital content creation, user experience (UX), email and mobile marketing, social media, and online digital consumers.

This hands-on course arms you with the knowledge and practical skills in digital marketing to have a positive impact on revenue and apply learnings to everyday marketing operations.

The Bachelor of Business major in digital marketing course comprises: common core units, a major stream of marketing and elective units. In order to graduate from the degree students must complete 360 credit points overall. Each unit is worth 15 credit points and full-time students undertake 4 units per semester.

Learning Outcomes

The Bachelor of Business major in Digital Marketing aims to provide graduates who will:

• Possess a well-developed awareness of professional practice in the context of digital marketing.
• Apply theoretically-informed understanding of digital marketing in independent and collaborative projects across a range of media.
• Possess information literacy skills to locate, gather, organise and synthesise information across diverse platforms to inform the understanding of digital marketing.
• Be critical thinkers and creative practitioners who are intellectually curious, imaginative and innovative; with an ability to evaluate their own and others' work.
• Demonstrate an awareness and knowledge of global contexts and openness to cultural exchange.
• Employ professional digital marketing skills responsibly and respectfully in a global environment.
• Possess the awareness of ethical practice in the personal, political and professional contexts of society.
• Possess the skills to behave ethically in personal and professional contexts.
• Possess well-developed skills and proficiencies to communicate and respond effectively and appropriately across different contexts and diverse workplace cultures.
• Demonstrate digital literacy and production skills across a range of media and media texts

Career opportunities for graduates of Bachelor of Business (Major in Digital Marketing) include:

• Digital marketing manager
• Marketing manager
• Brand manager
• Marketing campaign analyst
• Search Engine Optimisation (SEO) manager
• Social media marketing specialist
• Digital Data Analyst
• Project consultant
• Brand strategist
• Advertising consultant
• Digital Production Coordinator
• Account Director