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圣心大學(xué)-杰克韋爾奇商學(xué)院

圣心大學(xué)-杰克韋爾奇商學(xué)院-數(shù)字營銷理學(xué)碩士

Master of Science in Digital Marketing (MSDM)(碩士)

院校名稱圣心大學(xué)-杰克韋爾奇商學(xué)院
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專業(yè)概況
所屬院系
中國學(xué)生入學(xué)要求
課程信息

專業(yè)概況

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Bring your creative expertise online

Learn the latest digital marketing techniques, and apply these skills through high profile, hands-on projects for real companies, as you become a 21st-century storyteller.

Earn your Master of Science in Digital Marketing (MSDM)

Marketing has gone digital, and marketing professionals in all areas – product development, advertising, distribution, research, customer relations and more – must be equipped with the interactive, creative expertise to excel online.

This program prepares you to meet the exponentially growing demand for digital marketing leaders. Through the program, you will:

Develop and evaluate marketing plans that harness the power of digital media
Use the wealth of data available to digital marketers to segment markets and position brands
Use social media to promote brands and engage customers
Optimize web sites to maximize search-engine rankings
Interpret click-through analytics to evaluate online advertising efforts

Complete your customized digital marketing program in as little as 15 months

The MSDM degree operates on a trimester schedule and can be completed in 15 months by attending class three nights a week – or, you can attend one or two classes per week for a longer period of time.
The digital marketing certificate is an introduction to the digital marketing industry, and courses can be applied toward the master's degree.

所屬院系

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Sacred Heart University-Jack Welch College of Business

中國學(xué)生入學(xué)要求

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Applicants must have completed a bachelor's degree from an accredited institution. English Language Requirements: TOEFL PBT: 570; TOEFL iBTL: 80; IELTS: 6.5 (EXCEPTION: Computer Science, IT, Chemistry, Healthcare Informatics may consider IELTS 6.0); SHU ESL Exam: 80% (must be approved by SHU); PTE: 62; iTEP: 5; Cambridge Advanced English: 58; Completion of ELS 112 or EF Level C1.

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課程信息

學(xué)制：全日制(15 個月)

學(xué)費：

開學(xué)時間：2022六月1日

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留學(xué)地點：Sacred Heart University-Jack Welch College of Business5151 Park Avenue,FAIRFIELD,Connecticut,06825, United States

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