雪爾頓學(xué)院

Sheridan's Honours BBA (Marketing Management) program, you'll learn about the strategic role of marketing within an organization. You'll work with cross-functional teams to deliver competitive advantage and gain experience with real-world projects. As a student in this program, you'll also have access to a wealth of resources through the Canadian Marketing Association (CMA).

An innovative learning model

Our Honours Bachelor of Business Administration (BBA) programs feature an innovative experiential learning model that prepares you for the workplace. You won't get a lecture-style environment where you're asked to memorize content. Instead, you'll use collaboration, hands-on learning and experimentation to actively apply your knowledge and solve business problems that simulate the real world.

Creative Learning Portfolio

In our Honours BBA programs, you'll build a Creative Learning Portfolio (CLP) that helps you on your self-discovery journey — and in the job market. The CLP is an electronic portfolio that explores your passions, purpose, career and personal goals. Featuring course reflections, learning experiences and work samples, your CLP will help you showcase your skills to potential employers.

Small classes

Our Honours BBA programs offer small classes, which means you'll benefit from the hands-on experiential learning, collaboration and personalized attention not found in large lecture-style classrooms. You'll get to know your professors and your peers, interact, ask questions and truly engage in your learning.

Career Opportunities

Graduates of Sheridan's Honours Bachelor of Business Administration – Marketing Management program will be ready for careers in a broad range of business-to-business and business-to-consumer marketing roles.

Here are some jobs you might find:

• Account Manager
• Market Research Analyst
• Marketing Coordinator
• Brand Manager
• Sales Representative
• Digital Marketing Coordinator
• Marketing and Communications Specialist

Learning Outcomes

Graduates of this program will be able to:

• Communicate effectively in a variety of organizational settings.
• Evaluate complex qualitative and quantitative data to support strategic and operational decisions.
• Develop comprehensive strategic and tactical plans for an organization.
• Work independently and collaboratively in inter and/or multi-disciplinary and diverse environments.
• Use creative, critical and reflective thinking to address organizational opportunities and challenges.
• Apply problem solving and decision making frameworks that propose defensible solutions to organizational opportunities, challenges, change and risk.
• Demonstrate ethical and socially responsible behaviour.
• Integrate appropriate technologies in developing solutions to business opportunities and challenges.
• Build effective internal and external relationships using influencing, communication and consultative skills.
• Evaluate the dynamic of the global business environment from a competitive and economic perspective.
• Develop self leadership strategies to enhance personal and professional effectiveness.
• Assess business processes relative to organizational goals.
• Perform robust research through the application of accepted applied research methodologies.