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馬來西亞雙威大學

馬來西亞雙威大學-市場營銷學士學位(榮譽)

BSc (Hons) Marketing(本科)

院校名稱馬來西亞雙威大學
院校排名542

錄取幾率評估

專業(yè)概況
所屬院系
中國學生入學要求
課程信息

專業(yè)概況

在這里學什么？

This specialised degree is a dynamic programme encompassing the multifaceted components of marketing. Central to the programme design is a focus on understanding consumer behaviour as a driver of product design, distribution, communication, and pricing strategy. Through the study of specialised marketing fields such as branding, services, relationship and digital marketing, you will learn how to create value for both the firm and its customers.

Our unique course delivery techniques combine active classroom learning with talks from industry leaders in Marketing, providing valuable insights into the challenging business environment today, as well as success stories of a well implemented marketing strategy. This programme also incorporates a simulated business challenge and industry field trips, to enhance your learning experience. We provide the teaching and learning environment to equip you with critical and analytical thinking skills as well as sound decision making competency to address real-world marketing challenges. With emphasis on innovation and creativity, this programme grooms marketing champions who have the potential to excel in the industry. The internship component provides you the opportunity to apply theory into practice, and prepares you for the workforce.

This degree is validated by Lancaster University and upon successful completion of the programme; graduates are awarded two certificates; one from Sunway University and another from Lancaster University.

Career prospects

Chief Executive Officer

Chief Marketing Officer

Product Manager

Brand Consultant

Supply Chain Manager

Key Accounts Specialist

Retail Expert

Consumer Research Analyst

Advertising and Promotions Specialist

Marketing Consultant Professional

Management Consultant Professional

Customer Relationship Manager

所屬院系

進入哪個院系學習？

Sunway University Business School

中國學生入學要求

為來自中國的學生設計

Students must have STPM or equivalent qualification. Any other qualifications will be considered on a case-to-case basis. English language requirements - TOEFL: 550 (paper-based), 213 (Computer-based), 80 (Internet-based); IELTS: 6.0; PTE Academic: 50 overal (minimum 46 in each skill); MUET: Band 4; O-Level English (1119): Credit; SPM English: B3 or B+; UEC English: B4; Sunway Intensive English Programme (IEP): Pass Level 4 with minimum 65%; ESL / English Satisfactory level in Pre-University Programmes.

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