斯威本科技大學(xué)

The Bachelor of Arts offers students a unique range of interdisciplinary skills. Students develop their capacity for critical analysis, creativity and problem-solving, as well as a thorough understanding of the relationship between theory, research and practice. They choose from a wide range of major study areas, equipping them for diverse careers in areas such as media, management, finance, education and government.

A key component of the degree is the Grand Challenges final-year project. Conducted in collaboration with the Swinburne Institute of Social Research, the project fosters team-based research activity and challenges students to go beyond the comfort of discipline boundaries. Students develop valuable collaborative skills as they research innovative solutions to contemporary issues facing society. The course offers students lifelong learning skills with a global and multidisciplinary awareness.

Selected major: Digital Advertising Technology

Develop highly sought-after skills in digital advertising and digital marketing. Get experience using Adobe Experience Cloud, premium software used in creative agencies, marketing teams and digital consultancies around the world. Become an expert in the rapidly growing areas of digital analytics, search marketing, social media marketing and video marketing.

Course learning outcomes

Upon successful completion of the Bachelor of Arts, graduates will be able to:

• systematically review and critically evaluate research from a variety of sources to inform their knowledge and conceptual understanding in the humanities and/or social sciences
• formulate arguments that are fit for purpose and demonstrate an understanding of the relevant theories and evidence in their areas of disciplinary expertise
• critically analyse information to generate creative solutions to solve complex problems in the area of humanities and/or social sciences, and understand the importance of interdisciplinarity for generating solutions
• define and integrate theoretical principles and apply these in their disciplinary areas of expertise
• apply knowledge and skills with responsibility and accountability for their own learning and practice, individually and in collaboration with others
• interpret and communicate ideas, problems and arguments in modes suitable to a range of audiences using a range of media
• coherently articulate a line of reasoning demonstrating cultural sensitivity and apply a framework to analyse and offer solutions to ethical dilemmas in local and international contexts.

Career opportunities

Swinburne Arts graduates are well equipped to find work in areas where employers put a high premium on well-developed conceptual understanding and other critical and creative reasoning skills needed to come to terms with and respond effectively to the complex and changing demands of the contemporary workplace. Recent research emphasises the premium which employers place upon communication skills, collaboration, and flexible problem solving among Arts graduates. Area where graduates may be employed include: policy analysis and development, research, community development, administration, public relations, publishing and media.

Depending on their area of specialisation, Arts graduates may find employment as journalists, librarians, interpreters, sociologists, publishers, internet providers, marketers, writers and in the games industry, particularly in areas focusing on interactive content creation, game design, interface design and rapid prototyping.

Graduates may also be equipped to pursue a career in the broader media, digital media/multimedia and communications sectors.