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斯威本科技大學(xué)砂拉越校區(qū)-商學(xué)學(xué)士(市場營銷)
Bachelor of Business (Marketing)(本科)專業(yè)概況
Marketing professionals need to understand their markets, research customers’ needs and wants, and appreciate internal capabilities and objectives. In this course, students will explore the significance of marketing in the wider business context and how business results are achieved through the development and endorsement of a customer focus. Areas of study include market research, buyer behavior, marketing metrics, marketing planning, advertising and promotion.
Aims and objectives
The Bachelor of Business (Marketing) allows students to develop advanced marketing and managerial skills essential for a career in the area of marketing. The marketing major is designed to prepare individuals to understand their markets, research customers’ needs and wants, and appreciate internal capabilities and objectives.
Upon successfully completing the Bachelor of Business (Marketing) students will be able to:
Course structure
For the completion of the Bachelor of Business (Marketing) students are required to complete a total of 24 units (300 credit points) consisting of:
Career opportunities
Graduates may find rewarding work in international trade, finance, marketing, tourism, hospitality, multinational firms, financial institutions and government departments requiring a marketing function.
Key Information due to COVID-19: Swinburne will continue with its fully online learning for our students. Online learning and assessments continues to be the primary mode of delivery for the majority of the learning activities.
所屬院系
中國學(xué)生入學(xué)要求
想申請,但不知道自己能否成功申請這個專業(yè)?
留學(xué)監(jiān)理網(wǎng)自2010年以來,服務(wù)了大量的學(xué)生,積累了大量的真實案例。輸入相應(yīng)的自身情況如GPA、語言成績、學(xué)歷等,留學(xué)監(jiān)理網(wǎng)幫你進行1對1精準評估并提供案例參考。課程信息
學(xué)制:須出席的在線/遠程學(xué)習(xí)(3 年)
學(xué)費:RM31,600.00 (¥ 49,843) /年
開學(xué)時間:2022八月30日, 2022九月27日
申請截止日期:
留學(xué)地點:Swinburne University of Technology (Sarawak Campus)Jalan Simpang Tiga,KUCHING,Sarawak,93350, Malaysia
留學(xué)監(jiān)理網(wǎng)自成立以來,已真實服務(wù)大量學(xué)生。留學(xué)監(jiān)理老師從業(yè)都5年以上,我們有足夠的經(jīng)驗告訴你一個學(xué)校錄取你的幾率。
留學(xué)監(jiān)理網(wǎng)自成立以來,已真實服務(wù)大量學(xué)生。留學(xué)監(jiān)理老師從業(yè)都5年以上,我們有足夠的經(jīng)驗告訴你一個學(xué)校錄取你的幾率。
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