斯威本科技大學(xué)砂拉越校區(qū)

The Bachelor of Media and Communication program help students develop key skills in professional communication and media content creation. With strong industry connections, the program links theoretical knowledge with practical, experiential learning relevant to the ever growing areas of media and communication.

Students will also benefit from Swinburne’s partnership with Adobe which gives you free access to the Adobe Creative Cloud while studying.

Course structure

For the completion of the Bachelor of Media and Communication, students are required to complete a total of 24 units (300 credit points) consisting of:

• Four [4] Core units (50 credit points)
• Eight [8] Social Media Major (100 credit points)
• Twelve [12] Component units (150 credit points) comprising of a/an co-major, advanced minor, minor/s and/or electives

Units of study

Core units

COM10007 Professional Communication Practice
MDA10008 Global Media Industries
JOU10007 Media Content Creation
MDA10001 Introduction to Media Studies

Social Media Major

MDA Innovation Cultures: Perspectives on Science and Technology
MDA20009 Digital Communities
MDA20025 National Media in a Globalised World
MDA20003 Networked Selves
MDA20011 Sports / Advertising / Media
MDA30017 Media Analytics and Visualisation
MDA30007 Media and Communication Project B
MDA30012 Researching Social Media Publics

Component units

Students are required to undertake 12 components units from Communication Design, Motion Design, Marketing, Management, International Business, Entrepreneurship and Digital Marketing.

Career opportunities

Graduates may seek employment in a wide range of positions such as content creator, creative industry professional, social media analyst, brand manager/strategist/consultant, communication manager, public relations manager and marketing executive.

Key Information due to COVID-19: Swinburne will continue with its fully online learning for our students. Online learning and assessments continues to be the primary mode of delivery for the majority of the learning activities.