馬來西亞泰萊大學(xué)

This degree programme is designed to equip students with the in-depth understanding of business administration concepts and practices, which encompasses all aspects of owning and operating a business. This includes the entire spectrum from business management, to marketing of goods and services.

Ultimately, graduates will be groomed with essential knowledge and skills to manage key business functions that will drive strategy, and be prepared for executive positions as well as the ability to build businesses.

This degree programme emphasises critical thinking skills, enabling graduates to deal effectively with an increasingly complex business environment. It focuses on the performance or management of business operations and thus the making or implementing of major decisions. The elements of administration include planning, organising, staffing, directing as well as budgeting.

Marketing

Marketing is embedded at the core of an organisation. It is an centred on consumer behaviour and insights. Students will learn the "how" and "why" factors as to customer decision-making, creating new and successful brands and using market data and business analytics to make marketing decision. This is coupled with knowledge in social media for marketing, risk management in marketing, design, creativity, and product marketing, social responsibilities and competitive economics. This course will equip students with marketing knowledge to work in multinational corporations or start their own business.

SUBJECTS TAUGHT

Students will learn contemporary marketing theories in both local and international contexts via modern learning methods; research articles, videos and experiential learning.

• Integrated Marketing Communications
• Marketing Management
• Retail Marketing
• Services Marketing
• International Marketing
• Contemporary Issues in Marketing
• Consumer Behaviour
• Market Analysis and Decision Making

CAREERS AND PROSPECTS

Students can pursue diverse careers in Marketing that involves developing new products to generate revenue for companies, developing and managing brands, producing communication and promotional content, market-research related jobs and careers in retail services. Entrepreneurial-minded graduates also have the option of starting their own business.