馬來西亞泰萊大學

This programme is designed to equip students with in-depth understanding of core concepts, practices and techniques of conducting business across the world, with a strong focus on marketing functions in organizations with international operations.

Ultimately, this programme will groom graduates with an innovative mindset who see dynamic business environments as opportunities, and are trained to make strategic marketing decisions in such environments.

PROGRAMME STRUCTURE

In addition to a solid grounding in business, this degree programme focuses on the development and delivery of an international marketing plan. This includes the ability to understand customers' needs and ensure customers' satisfaction, making it a key element to the success of any business.

PRIMARY MAJOR

This component consists of Common Core subjects, which are common modules across a discipline that provides the fundamental knowledge of the discipline.

Common Core

• Business Communication
• Business Ethics and Values
• Business Law
• Consumer Behaviour
• Export Practices and Management
• Integrated Marketing Communications
• International Business Issues and Policies
• International Finance
• Introduction to Accounting
• Introduction to Finance
• Introduction to International Business
• Introduction to Management
• Macroeconomics
• Microeconomics
• Organisation Behaviour
• Principles of Marketing
• Project of Entrepreneurship Accelerator Project or Business in Context: Case Study
• Quantitative Methods for Business
• Research Methods
• Services Marketing
• Strategic Management
• Transnational Management
• Industrial Training or Industry Immersion

FUTURE CAREERS

When you’ve successfully completed this programme, you could embark on any of these exciting careers, including:

• Brand Manager
• Business Consultant
• Customer Service Manager
• Entrepreneur
• Foreign Trade Consultant
• Import & Export Manager
• International Trader
• Marketing Communication Manager
• Product Manager
• Sales Manager