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天普大學(xué)

天普大學(xué)-廣告文學(xué)學(xué)士-媒體策劃專業(yè)

Bachelor of Arts in Advertising: Media Planning Concentration(本科)

院校名稱天普大學(xué)
院校排名688

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專業(yè)概況
所屬院系
中國學(xué)生入學(xué)要求
課程信息

專業(yè)概況

在這里學(xué)什么？

Advertising is a competitive, creative, and challenging industry that sits at the intersection of media and society. The Advertising major provides students with an overall understanding and appreciation of the influence advertising and marketing communications have in business and the social and economic orders. Students become acquainted with the language, processes, and opportunities within the industry, including potential roles in strategic planning, research, copywriting, art direction, and media buying and planning. The major is designed to stimulate curiosity, strengthen critical thinking, and create more astute consumers whether they enter the field of advertising or not.

Advertising students at Temple University fall into clearly-defined groups: Students energetically interested in advertising as a career; Students with creative talent in art, design, writing and strategic thinking and wish to express that talent in a professional career; Students who are broadly interested in media and the power of advertising; Students interested in marketing, sales, or business, but who do not wish to major in business or finance.

This concentration prepares students for careers in digital and traditional media buying and planning and media sales. These skills are highly valued by corporations, media companies, media sales organizations, media buying and planning firms, research companies and advertising agencies. Students will study Digital Analytics and Reporting (ADV 3031), Advertising Sales (ADV 3033), and Advanced Media Planning (ADV 4054).

所屬院系

進(jìn)入哪個院系學(xué)習(xí)？

Klein College of Media and Communication

中國學(xué)生入學(xué)要求

為來自中國的學(xué)生設(shè)計

Other English Language Requirements: PTE score of 53.

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課程信息

學(xué)制：全日制(4 年)

學(xué)費(fèi)：US$16,080.00 (￥ 104,100) /年

開學(xué)時間：2022八月23日

申請截止日期：預(yù)計在February 2023

留學(xué)地點(diǎn)：Temple RomeItaly

學(xué)制：全日制(4 年)

學(xué)費(fèi)：US$30,672.00 (￥ 197,203) /年

開學(xué)時間：2022八月23日

申請截止日期：預(yù)計在February 2023

留學(xué)地點(diǎn)：Klein College of Media and CommunicationAnnenberg Hall,2020 N. 13th Street,PHILADELPHIA,Pennsylvania,19122, United States

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