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天普大學(xué)

天普大學(xué)-廣告文學(xué)學(xué)士-品牌策略與研究集中

Bachelor of Arts in Advertising: Brand Strategy and Research Concentration(本科)

院校名稱天普大學(xué)
院校排名688

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專業(yè)概況
所屬院系
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課程信息

專業(yè)概況

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Advertising is a competitive, creative, and challenging industry that sits at the intersection of media and society. The Advertising major provides students with an overall understanding and appreciation of the influence advertising and marketing communications have in business and the social and economic orders. Students become acquainted with the language, processes, and opportunities within the industry, including potential roles in strategic planning, research, copywriting, art direction, and media buying and planning. The major is designed to stimulate curiosity, strengthen critical thinking, and create more astute consumers whether they enter the field of advertising or not.

Advertising students at Temple University fall into clearly-defined groups: Students energetically interested in advertising as a career; Students with creative talent in art, design, writing and strategic thinking and wish to express that talent in a professional career; Students who are broadly interested in media and the power of advertising; Students interested in marketing, sales, or business, but who do not wish to major in business or finance.

Students following this concentration receive training that helps them develop skills in strategic thinking and planning, understanding consumer behavior, conducting surveys, focus groups and other forms of research, analyzing data, testing copy and studying America's changing demographics. Strong research and strategic thinking skills will prepare students for a wide variety of careers in corporations, research firms, marketing companies and advertising agencies. Students in Brand Strategy and Research take ADV 3031, ADV 3043 and ADV 4044. ADV 3042 is a recommended elective.

所屬院系

進(jìn)入哪個(gè)院系學(xué)習(xí)？

Klein College of Media and Communication

中國(guó)學(xué)生入學(xué)要求

為來自中國(guó)的學(xué)生設(shè)計(jì)

Other English Language Requirements: PTE score of 53.

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課程信息

學(xué)制：全日制(4 年)

學(xué)費(fèi)：US$16,080.00 (￥ 104,100) /年

開學(xué)時(shí)間：2022八月23日

申請(qǐng)截止日期：預(yù)計(jì)在February 2023

留學(xué)地點(diǎn)：Temple RomeItaly

學(xué)制：全日制(4 年)

學(xué)費(fèi)：US$30,672.00 (￥ 197,203) /年

開學(xué)時(shí)間：2022八月23日

申請(qǐng)截止日期：預(yù)計(jì)在February 2023

留學(xué)地點(diǎn)：Klein College of Media and CommunicationAnnenberg Hall,2020 N. 13th Street,PHILADELPHIA,Pennsylvania,19122, United States

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