天普大學(xué)

Marketing activities provide critical economic functions for the success of organizations. Companies of all sizes must develop effective marketing strategies to reach customers; this requires an understanding of how to innovate and develop new products, create effective promotional programs, price products and services, and distribute these in a global marketplace. The marketing curriculum at Fox provides students with career-ready skills and professional development opportunities.

The Fox Marketing curriculum focuses on today's key marketing activities and performance metrics; the program immerses students in the applied quantitative methods and the behavioral sciences necessary to address contemporary marketing challenges. Experiential and active learning are frequently used in the upper division curriculum; cases and simulations, along with projects, many offered in cooperation with business and government organizations, allow students to apply their experiences to real-life scenarios and build their résumés and competencies.

Students are encouraged to choose specific curriculum-based course sequences within the curriculum which offer more in-depth coverage of topics and provide job-ready skills. Students who complete an industry focused course sequence have the opportunity to earn badges through the Fox Leadership Development Program (FLDP). These sequences include: Consumer Insights, Sales Force Effectiveness, Retailing Management, and Supply Chain Management.

Information on these industry-focused sequences can be found on the Requirements tab and in the FLDP site.

Marketing majors have varied career choices, including: Advertising – including media planning, social media, or account management; Customer Relationship Management; Data Analytics; Direct Marketing; Digital Marketing; International or Global Marketing; Logistics and supply chain management; Marketing Management; Marketing Research and consumer insights; Marketing Coordination for Non-profit organizations such as hospitals and universities; Sales and sales management; Wholesaling and Retail Management, including buying and allocations.

Marketing majors are encouraged to become involved in the American Marketing Association (AMA), a student professional organization that offers students the opportunity to develop their professional network in marketing. The AMA hosts bi-weekly meetings, professional speaker sessions, and career development workshops. The AMA is open to all majors.

Marketing Majors may also be interested in joining the Professional Sales Organization (PSO), the Fashion & Business Club (F&B) or the Art of Business/Business of Art (AB/BA) - all organizations offering students access and insight to a variety of career paths in marketing.

BBA ONLINE PROGRAM OPTION

The Marketing major is available as an online BBA degree completion program designed for new and continuing students.