香港中文大學

Background of Integrated BBA Program

The Integrated BBA (IBBA) Program provides its students with comprehensive exposure to all aspects of business education. The students are nurtured to become business leaders who are capable of keeping abreast of the fast-changing and globalized business world, and constantly performing the best practices leading to excellence. They may also be benefited from their strong mentors and alumni network comprising renowned business leaders, prominent elites in the community, entrepreneurs and senior executives in government, finance and various sectors.

Integrated BBA Program

Integrated BBA Program provides students with comprehensive exposure to all aspects of business administration, which enables our graduates to succeed in a wide range of career choices. Integrated BBA is distinctive in that it equips students with both broad-based knowledge and expertise in specific professions.

Students will take a series of business foundation courses in first two years of study. This foundation study forms a basis for students to decide their concentration areas. From Year 3 onwards, students enroll in courses based on the requirements of chosen concentration in ten distinct areas and could consider double concentrations, depending their interests and ambitions. They can also opt for double degrees or double majors.

Integrated BBA students will be offered many Out-of-Class learning opportunities to enhance their soft-skills and leadership skills.

Global Business Studies

Global Business Studies (The GLOBE) is a business stream of the Integrated BBA Program that is offered in collaboration with Copenhagen Business School and the University of North Carolina - Chapel Hill. It is designed to produce top-notch business professionals with experience of other cultures who can meet the challenges of a dynamic globalized economy.

The GLOBE is a pioneer in business education program, providing students with a truly international exposure and global outlook through an internationally oriented curriculum of high international standards. Every year, each partner institution admits 18 students. In addition to attending classes together in Denmark, Hong Kong and the United States for one term each, students from the three partner institutions participate in study trips in Europe, Asia and the United States to reinforce their classroom learning. They attend executive briefings at various organizations where they can acquire firsthand perspectives from those working in the global marketplace. The experience of living overseas allows students to become fully integrated into the local culture and enables them to form a global network with students from the best business schools outside Hong Kong.

Career Prospect

GLOBE equips students not only to succeed in any opportunity but to create their own. Over the years, our graduates are eagerly sought after by the most prestigious global companies.

Banking / Finance

• Bank of America Merrill Lynch
• Barclays
• BlackRock
• Bloomberg
• Citi
• Credit Suisse
• DBS
• Deutsche Bank
• Goldman Sachs
• HKEX
• HSBC
• J.P. Morgan
• Standard Chartered Bank
• UBS

Consulting

• Accenture
• IBM
• McKinsey & Company
• Oliver Wyman
• The Boston Consulting Group

Conglomerate / Marketing

• L'Oréal
• MTR Corporation
• Swire

Government

• Administrative Officer
• Airport Authority Hong Kong

Others

• Including start-ups and entrepreneurship