阿德萊德大學(xué)

Broad foundations, focused expertise

In the modern business world, it’s not enough to be a jack of all trades; you must also master at least one. Our Bachelor of Business gives you that career edge, complementing a foundation of broad commercial awareness with focused expertise in management, international business or digital marketing and communications.

What will you do?

Emphasising strategic thinking, innovation and flexibility, the degree prepares you to play a leading role in supporting, growing and transforming sustainable enterprises through your chosen area of specialisation.

You will build broad knowledge of contemporary global business issues; explore business lifecycles, data analysis, cultural diversity and the entrepreneurial mindset; then focus your career direction through a major or double major. Options include: Management; International Business; Digital Marketing and Communications; or any two of these.

You’ll also have the opportunity to hone your abilities through a real-world capstone experience. This could be an internship; industry project; participation in the Australian eChallenge or Tech eChallenge; or approved Business School study tour.

You will emerge ready to research and analyse diverse business problems, develop powerful, evidence-based solutions, and promote ethical, sustainable business through innovation and clearly articulated strategic thinking.

Where could it take you?

Wherever your specialisation and industry interests meet. You could take on an important coordination role in a growing biotech company. You might help a local agrifood operation establish itself overseas. Perhaps you’ll digitally market a cross-border street-art cooperative’s services to cities all over the world.

Potential careers

Advertising Officer, Advertising Strategist, Management Analyst, Manager / Business Management, Market Research Analyst, Market Researcher, Marketer / Marketing Manager, Marketing Associate, Marketing Officer, Marketing Planner, Business Analyst, Business Consultant, Business Development Manager, Business Management, Business Manager, Columnist, Communications Advisor, Communications Officer, International Trade or Business Analyst.