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墨爾本大學(xué)

墨爾本大學(xué)-數(shù)字營銷碩士

Master of Digital Marketing(碩士)

院校名稱墨爾本大學(xué)
院校排名13

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專業(yè)概況
所屬院系
中國學(xué)生入學(xué)要求
課程信息

專業(yè)概況

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The Master of Digital Marketing will teach you how to design the digital customer experience, which digital metrics matter, how to apply customer analytics, how best to craft creative viral content, and best- practice examples from industry thought leaders. The course aims to equip graduates for a career in this rapidly changing area through a specialised suite of advanced subjects including Customer Experience Design, Digital Marketing Metrics, Content Marketing, and Thought Leadership in Digital Marketing, combined with application through interaction with executives and the opportunity for internships. This program is academically rigorous, practically orientated and globally relevant.

The Master of Digital Marketing is designed to provide a leading-edge theoretical and practical foundation in the domain of Digital Marketing. It is aimed at students with a Bachelor of Commerce, or equivalent, with extensive previous marketing studies to specifically build their business and commercial skills and knowledge in the digital arena. It’s also perfect for mid-career marketers, who are looking to boost their digital strategies and analytical skills.

The Master of Digital Marketing consists of 12 semester-length subjects comprising:

3 core subjects (to be completed at the start of the program)
4 discipline core subjects (to be completed after/alongside the core subjects)
2 capstone subjects (to be completed towards the end of the program or according to individual subject requisites)
3 elective subjects (to be taken throughout the year)

所屬院系

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Faculty of Business and Economics

中國學(xué)生入學(xué)要求

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Graduate coursework programs normally require the satisfactory completion of an undergraduate degree either from the University of Melbourne, another Australian institution, or a university in another country. English language requirements for Coursework degree: IELTS (academic English Only) - 6.5 overall, with written 6.5 and no band less than 6.0; TOEFL (paper-based test) - 577 + TWE 4.5; TOEFL (internet-based test) - 79 + (Writing 21; Speaking 18; Reading 13; Listening 13); Pearson Test of English (Academic) - 58 + no other communicative skill below 50; Cambridge English: Advanced/ Certificate of Advanced English (CAE) - 176 + no less than 185 in Writing and 169 in each other skill. English language requirements for Master of Philosophy: IELTS (academic English Only) - 7.0 overall, with written 7 and no band less than 6.0; TOEFL (paper-based test) - 600 + TWE 5.0; TOEFL (internet-based test) - 94 + (Writing 27; Speaking 18; Reading 13; Listening 13); Pearson Test of English (Academic) - 65 + written communicative skill of 65 and no other communicative skill below 50; Cambridge English: Advanced/ Certificate of Advanced English (CAE) - 185 + no less than 185 in Writing and 169 in each other skill.

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課程信息

學(xué)制：全日制(18 個(gè)月)

學(xué)費(fèi)：A$45,824.00 (￥ 225,275) /年

開學(xué)時(shí)間：2022八月2日, 2022二月21日

申請截止日期：預(yù)計(jì)在April 2023

留學(xué)地點(diǎn)：The University of MelbourneParkville Campus,Grattan Street,UNIVERSITY OF MELBOURNE,Victoria,3010, MELBOURNE, Australia

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