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墨爾本大學

墨爾本大學-管理碩士(市場營銷)

Master of Management (Marketing)(碩士)

院校名稱墨爾本大學
院校排名13

錄取幾率評估

專業(yè)概況
所屬院系
中國學生入學要求
課程信息

專業(yè)概況

在這里學什么？

Melbourne Business School's Master of Management (Marketing) provides foundation training in a variety of business and management disciplines and specialist training in marketing. It enables graduates to develop, implement and control integrated marketing programs, work closely with managers in other functional areas, and pursue a career in marketing management.

Who is it for?

This program is ideal for students holding undergraduate degrees in areas outside of business/commerce whose goal may be to assume a managerial position in the marketing and communications field. The program is also suited to business/commerce students who wish to add marketing to their portfolio.

Practical Skills

You will leave the degree with a number of core skills in the following areas:

Financial management
Human resource management
Business analysis and decision making
Developing strategies to maximise business value
Marketing management
Consumer behaviour
Market research

所屬院系

進入哪個院系學習？

Faculty of Business and Economics

中國學生入學要求

為來自中國的學生設(shè)計

Graduate coursework programs normally require the satisfactory completion of an undergraduate degree either from the University of Melbourne, another Australian institution, or a university in another country. English language requirements for Coursework degree: IELTS (academic English Only) - 6.5 overall, with written 6.5 and no band less than 6.0; TOEFL (paper-based test) - 577 + TWE 4.5; TOEFL (internet-based test) - 79 + (Writing 21; Speaking 18; Reading 13; Listening 13); Pearson Test of English (Academic) - 58 + no other communicative skill below 50; Cambridge English: Advanced/ Certificate of Advanced English (CAE) - 176 + no less than 185 in Writing and 169 in each other skill. English language requirements for Master of Philosophy: IELTS (academic English Only) - 7.0 overall, with written 7 and no band less than 6.0; TOEFL (paper-based test) - 600 + TWE 5.0; TOEFL (internet-based test) - 94 + (Writing 27; Speaking 18; Reading 13; Listening 13); Pearson Test of English (Academic) - 65 + written communicative skill of 65 and no other communicative skill below 50; Cambridge English: Advanced/ Certificate of Advanced English (CAE) - 185 + no less than 185 in Writing and 169 in each other skill.

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