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圣母大學

圣母大學-文學學士(市場營銷專業(yè))

Bachelor of Arts (Major: Marketing)(本科)

院校名稱圣母大學
院校排名1440

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專業(yè)概況
所屬院系
中國學生入學要求
課程信息

專業(yè)概況

在這里學什么？

Marketing now lies at the very heart of almost every business enterprise around the world, while the ability to connect with consumers and interpret market demand is also valued by advertising agencies, government departments and community organisations. This Bachelor of Arts program with a second major in Marketing covers the essential elements of marketing such as advertising, promotion, consumer behaviour and branding, plus plenty of practical hands-on work experience.

A driving force in any organisation, marketing is also a constantly evolving industry that is currently responding to changing consumer demands, new delivery systems and new information platforms. Here at The University of Notre Dame Australia, our Marketing major program will teach you about proactive communication and how to analyse information as well as key skills such as writing, promotion, branding and e-marketing.

In addition to learning about advertising, consumer behaviour, strategic marketing and business research methods, you will also delve into the ethical and social responsibilities that underpin the role of marketers in today’s highly competitive business environment. Other subjects include international marketing, services marketing and the increasingly important area of e-marketing.

This degree, which is taken as a second Bachelor of Arts Major, takes a skills-based approach. As a student, you will undertake 150 hours of practical workplace engagement over the course of the program and graduates can expect to find employment in private corporations, advertising agencies, government departments and non-government organisations (NGOs).

所屬院系

進入哪個院系學習？

School of Arts and Sciences

中國學生入學要求

為來自中國的學生設計

National College Entrance Exam (Gao Kao): A minimum of 63% of the overall score (Tier 1); A minimum of 70% of the overall score (Tier 2); A minimum of 75% of the overall score(Tier 3). Applicants must meet high school qualifications (or equivalent) to apply for undergraduate program. English Language Requirements: IELTS (Academic) - 6.5 overall, with no individual band score lower than 6.0; CAE/CPE - 176 overall, with no individual band score lower than 169; PTE Academic - 58 overall, with no individual band score lower than 50; TOEFL (iBT) - 84 overall, with no score lower than 21 in writing and no other band score lower than 17.

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